A manicure that suits everything: 100 photos of stylish and universal ideas

The dream of many fashionistas is a manicure that, regardless of the situation or pastime, will perfectly complement their look. And this is quite natural, because modern ladies lead quite active and eventful lives. Sometimes a lot of things can be planned for one week, for example, a business dinner with business partners after hours, a parent-teacher meeting at school, a meeting with friends, shopping, fitness classes, a celebration on the occasion of the anniversary of your beloved mother-in-law, a consultation with the dentist and many others. other examples. No one can cancel doing household chores either. As a result, visiting a nail salon for the purpose of updating or selecting a nail design for a particular occasion is moving beyond the realm of possibility. What to do in such a situation, because for every girl or woman it is very important to always look well-groomed, and manicure is no exception? A universal nail design will be a real salvation for every young lady who finds herself in a similar situation. Meet us! Especially for you – a selection of the most universal nail design options and nail techniques with photo examples. Let's start getting acquainted?

Choosing a color

A constant favorite in the nail industry for its practicality and versatility is the palette of beige varnish shades. Such nails always look elegant and discreet. Pastel variations have no less excellent versatility, among which every young lady will be able to choose her ideal color. The most “suitable for everything” among bright and dark coatings, the undisputed leaders are black and red. Pale pink polish looks cute and feminine at any time of the year and under any circumstances. The soft blue coating is not only ultra fashionable, but also quite fresh. Gray marigolds always look calm and laconic. As for shiny accents, because some fashionistas simply cannot imagine their manicure without such additions, the proper distribution of glitter, foil or rhinestones is only welcomed by all stylists.

French manicure

French has long been entrenched in the list of the most sought-after and popular manicure options, so we decided to pay attention to it at the very beginning of our short discussion. It very successfully combines elegance, tenderness and femininity, and is also considered an indicator of good taste. In addition, French manicure was originally conceived as a universal design that would suit numerous outfits of models and movie stars. The classic version of the French coat is a stylish combination of a transparent, beige or pale pink base with a snow-white semicircular line at the tip of the nail plate - a smile, which can be complemented by unobtrusive designs and decorative elements in the form of a scattering of rhinestones, beads or sparkles. Modern ideas for such design allow ladies to experiment with the shape of the smile and the choice of shades, which more universally adapts the jacket to each individual look.

Beautiful advertising is always creative!

Even if you are a starting salon and you need to recruit a primary client base, there is a place for creativity in advertising. On the contrary, you will be immediately remembered and imprinted in memory.

Get inspired:

The gastronomic topic is always relevant. In this version, the manicure copies black caviar, which is also associated with luxury:

Gourmet theme + hint of luxury = great example of creative advertising

This option is suitable for advertising care treatments to strengthen nails:

Such creative advertising hints at the steel strength of nails

Retro advertising is a source of endless inspiration. After all, everything new is well forgotten old:

You can find interesting ideas in advertising from past years

Lunar nail design

Such an interesting proposal can also be put on the same level as a French manicure, because moon manicure is an equally popular type of nail design. In its classic version, this design involves highlighting the root area of the nail plate in the form of a crescent. The lunula may differ in color from the base, remain transparent, or be decorated with small shiny details. But, as you know, fashion is cyclical, and today the boundaries of the appearance of lunar manicure have expanded greatly. As in the example with the French design, today you can also safely experiment with the shape of the hole.

Selling slogans

Love your nails
Pamper your hands!
What could be better than a beautiful manicure?
There are no well-groomed hands without beautiful nails
Time, of course, heals, but a new manicure is just like a plantain!
Choose your color!
You can't buy happiness, but you can come for a manic!
All in your hands!
Happy girls are beautiful girls
Manicure = well-groomed hands
Your way to restore peace of mind
Beauty starts with nails
An indicator of your individuality
You deserve this beauty
Yes, he may not notice your manicure. But he'll definitely notice if he's not there
Don't do any work that could damage your nails!
And let the choice of varnish be your only problem!
Your lamp nail salon
Nails are your business card!
What is beauty without manicure?
The perfect manicure doesn't just appear - it's created by appointment.
Naturalness is in fashion, but this does not mean that it is fashionable to forget about manicure!
What design are we doing today?
A new look at manicure
There's nothing better than a new manicure!
While the girl has not had her nails done, she is not fully dressed
Let's make your nails beautiful with four hands!
Love your nails a little more.
It's time to update your manic!
Feel elegant
Pamper your hands.
New month, new nails!
Be your best to the tip of your nails
Reason not to cook dinner tonight. And tomorrow too
We'll complete any look

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Transparent manicure

No matter how trivial the name of such a design may sound, you will be pleasantly surprised when you find out how many different variations you can play with this idea. This coating always looks impeccable, and your nails will definitely become the subject of admiration. And so that the transparent coating does not look too simple and boring, you can always add a stylish “zest” to the design. Among the current additions to transparent manicure, you can use cute designs in the form of abstract motifs, geometric shapes, compositions of stripes or floral motifs. Patterns made from pieces of shiny foil, “broken glass,” lace patterns or graphic images look no less attractive. Nothing extra.

Glitter

When it comes to glitter, the first thing that comes to mind is fun and celebration, so very often ladies avoid using such materials in manicure so as not to “suddenly” look ridiculous. However, a dosed amount of shiny particles, harmoniously located on the nails, looks very beautiful even in an everyday look. To make your manicure look universal in any situation and not be too conspicuous, we suggest placing shiny details on the accent finger. Also, glitter on nails in the form of a stretch from the base to the tip of the nail or vice versa looks no less relevant.

Show that you are the best nail service

The client goes where it is profitable, convenient and pleasant. Everything is pleasantly clear - smiling and friendly employees, cozy interior, relaxing effect of procedures. Let's look at the benefits and convenience.

The task is to show the potential client what benefits he will receive by turning to you for a service. This could be a non-standard procedure, a reduced price, saving time, a cozy atmosphere, or special gifts.

So, what will help attract clients to the salon:

Subscriptions for services. The idea is that if you purchase 5-10 visits at once, the price of each separately will be lower than the standard one. The client saves money, and you get guaranteed paid visits. And the client will form a habit of visiting the salon
Loyalty program, that is, discount cards. They provide a discount - fixed or (preferably) cumulative or additional services (treats during the procedure, free services)
Gifts and/or bonuses when paying for services for a certain amount: additional procedure (for example, a hand mask when ordering a coated manicure), a material gift (branded calendar, fashionable nail polish, professional shampoo), additional discount on the next visit

Don’t forget: the client should have many ways to make an appointment with you!

In addition to the standard phone number, it is advisable to connect the registration form on the website and registration through messages on social networks.

People are captivated by sincere interest in their person. A master who will have a magical effect on visitors will ask during their visit how their beloved dog is doing or how the pressing issue that the client complained about was resolved.

We advise you to resort to this trick. Create a “client card” in which you indicate their favorite procedures and visiting times, typical habits, key moments from their life. Become a friend to your client, and he will repay you with loyalty.

There is also a good trick for attracting men to a manicure. Feel free to convey to your clients that an attribute of a successful man in the 21st century is well-groomed nails. Ask if they are happy with the condition of their husbands' nails and promise discounts/other promotions for the first visit. Advertising will be even more effective with men, since they easily become addicted to manicures and then are very reluctant to change nail technicians. The main thing is to attract and not disappoint with the result!

Gradient

Smooth transitions from one shade to another on nails look very unusual and beautiful at the same time. And in our case, preference should be given to light and delicate tones, which will be a wonderful addition to any style of your outfit and will not force you to hide your hands in your pockets. In most variations, the technique is performed in the classic version, when stripes of colors are placed horizontally on the nail plate. Or you can deviate a little from the rules and arrange a vertical or diagonal stretch. A modest pattern or composition of shimmering crystals will only emphasize the sophistication of the entire design.

Text for advertising manicure - briefly about the important

After completing the courses, the heads of lovely ladies are filled with dreams and illusions, and the world is seen exclusively through rose-colored glasses. It seems that, holding the treasured diploma or certificate in their hands, the clients themselves must prostrate themselves before you, and even stack them in stacks, just like the heroine of “Girls.” The reality looks a little different. As a rule, girls have an insatiable desire to practice and promote their talents to the masses, but these masses cannot truly appreciate the efforts of a novice nail technician.

Believe me, our forecast is not at all pessimistic, but rather realistic and it is aimed only at showing you the right path for further developments and teaching you to use the capabilities of the vast World Wide Web for your benefit. Just think, 15 years ago the only promotion tool could be called “word of mouth” (although, to be fair, we note that this method is still relevant). Now lovely ladies have a million social networks and the same number of instant messengers, a thousand types of emails and virtual accounts on various sites. So getting clients is not a problem, but first you need to find clients!

If your intentions are firm and unshakable, like a block of ice, then we recommend that you read the following text especially carefully. The notorious Dale Carnegie once said: “Personally, I like strawberries and cream, but fish prefer worms. That’s why when I go fishing, I don’t think about what I love, but about what the fish love.” Which leads to a conclusion as old as the world - you need to know your target audience and be well versed in their desires. How to do it? Your “offensive military” action plan should be something like this:

Be sure to collect information about the service provided from the client. Do not delay this process and carry out all manipulations to “fish out” information immediately after the manicure procedure. This will give you the very feedback that every entrepreneur dreams of, and will also give you an idea of what the female client really wants;
surf the web. It's time to fight aimlessly wandering around social networks and scrolling through your Instagram feed. Attend professional forums, conduct or simply get acquainted with the results of surveys on the topic of manicure and filter the acquired knowledge bit by bit, like a mosaic, building a holistic portrait of the client;
familiarize yourself with the keywords by which your target audience is looking for a service on a social network. On Instagram, geolocations and hashtags are good tools for promotion, and old Google can help you;
analyze the actions of your competitors not for the purpose of envy, but in order to obtain such valuable information. Which of their ads are “catchy” and which are not, what needs to be improved and what is missing in the text for you;
make empathy maps. In essence, an empathy map is a visualization of your currently imaginary client and, as a result, a clear example of the desires and needs of your audience;
constantly analyze, are not afraid to make mistakes and draw conclusions from each fcap, which is perhaps the most difficult of all the above points.

And most importantly, remember the instructions of Luke Sullivan: “You need to study the target audience much better than representatives of competing companies. You have to find out in detail what the consumer likes, how he thinks, and what kind of relationship he has with the outside world. If your advertising message reflects the everyday inner and outer essence of the consumer, you are doomed to success."

Think of the manicure ad text not as an “obligation”, but as a personal canvas on which you can demonstrate your writing talent and extraordinary approach. Creativity is what will distinguish you from the majority and set you apart from the crowd of other masters. But remember that creativity, like the East, is a delicate matter, so carefully follow the path of “breaking stereotypes.” For example, you need to write a compelling ad for men's manicures. You decide to sculpt something like: “men’s manicure - business card, etc.” or “a sign of status, like an ironed shirt and the right cologne.” Where is the mistake? Firstly, those who wear an ironed shirt and patent leather shoes are already concerned about their appearance. Of course, manicure is not something supernatural for them. Well, those who do not belong to this category will clearly not “fall for” the bait of such a text. The maximum that this ad text promises is a holivar under a post on social networks. And that's the best case scenario. By studying your target audience in detail and segmenting their needs, you can make sure that stereotypes do not need to be destroyed, they should either be left alone or used for good.

Stripes

When you need to do “something” with your nails in a matter of minutes, a manicure with various stripes will take on the role of a life preserver. All that is required of you in this case is to cover your nails with the chosen base and apply strips of adhesive tape to the coating, which in turn can be colored, shiny, patterned, thin or wide. If you don’t have this option of manicure paraphernalia at hand, then other shades of varnish will always come to the rescue. Paper tape or special stencils will help make the drawing smoother. And don’t forget, the placement of such accents in our case is relevant only on a few nails.

Works

Even if clients don’t tag you in stories yet, it’s important to show the work of masters. Here, of course, there is also a difficulty: craftsmen are rarely willing to take photographs of current work themselves. Ask the administrator to take off the manicure yourself and think through the workflow so that it is easier to be distracted from work in the photo: install comfortable lighting, tag the artists themselves in stories (everyone is nice when they are praised!), organize competitions for the best design, or offer financial rewards.

Work examples

Don't be shy about showing examples of your work often, especially if clients aren't willing to actively tag you in their stories.

In such stories, it is important to indicate the name of the master who performed the work and the cost of the manicure. If desired, shades of varnishes used and a list of services performed. All this will help the client navigate and save time for the specialists and community manager.

Reviews

Sometimes clients do not show new nails on their account, but share their impressions in direct messages. If they don’t even do this, come to them in a personal message and find out if you liked everything. If possible, request a photo of the manicure. Then, with the user’s permission, the dialogue can also be posted.

Explain what's what

If clients regularly ask the same questions (for example, do their nails need to rest and can pregnant women get a manicure), introduce a “Q&A” section.

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Floral design

A variety of flower arrangements look spectacular on nails at any time of the year and under any circumstances, because it is simply impossible to meet a woman or girl who is indifferent to this diversity of the world of floristry. You can give preference to a single design in the style of minimalism, or vice versa, decorate your nails with an original composition of a plot nature, when the details of the design are not repeated, but are a continuation of each other. A few shiny stones, pearl hemispheres or a few touches of glitter and the masterpiece is ready to captivate those around you.

Grents.agency: creatives that increased revenue

A case study on promoting an unprofitable beauty salon in St. Petersburg was shared by Alexander Grents, owner of Grents.agency. When the salon contacted the agency, the situation was deplorable: the craftsmen were quitting, clients were not coming, the monthly revenue was 45,000 rubles.

To attract customers, increase loyalty, and trust, we used targeted advertising on Instagram. Several creatives were developed and tested, and an account was created. The offers provided information about promotions and discounts for the first visit.

Results: managed to increase revenue to 278,000 rubles. per month; the final cost of the client after the launch of video creatives was 430 rubles.

Too lazy to set up advertising? Contact a pro. Experience 14 years

Manicure with decor

The use of various types of decor in nail design allows you to transform and refresh any design, and also emphasizes the individuality of each fashionista. Rhinestones, glitter, foil, beads or confetti are just some of the materials used by nail artists today. Decorate the boundaries between shades with one of the proposed variations, emphasize the features of a particular technique, or add brilliant accents to the drawings. As a result, the entire design will sparkle with new colors and will not look too simple. The main thing is not to forget that all the details should fit harmoniously into any of your images.

There are a lot of types and options for a universal manicure that will always and everywhere look perfect. In our review, we have collected only a few proposals that meet these requirements. Choose one of the ideas you like or, starting from the basics of this design, create your own masterpieces. Don't forget - all dreams have the ability to come true. So why not put a little effort into it?

Education

Trends

Some clients don't know what nail design they want to do this time. These guys spend half an hour choosing the color of the varnish, then they look at the stamping plates, while the master waits patiently and counts the minutes. The other part of clients, on the contrary, knows too well what they want, and always makes such a design that they are then afraid to show it in their account.

Both can be enlightened by talking about the season's trends or even suggesting specific color palettes. Tested in practice: it works.

Information about procedures

If you offer unusual procedures, talk more often about what it is and why it is needed. Often clients refuse incomprehensible procedures because they do not understand what awaits them.

Stars

Stars are great sellers. Follow the events being discussed from the world of cinema, analyze the images of stars and focus on those details that you can repeat. For example, study the manicures of stars at the Met Gala, hairstyles at the Oscars, and so on.

Such content is great for engaging the audience, and questionable celebrity choices become a source of discussion.

“On the quiet” you can show your similar works or offer to repeat the image of a star.

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