Every year the Instagram manicure and beauty industry is developing more and more. Thanks to the Internet and social networks, manicure lovers no longer have to rack their brains about which nail design to choose this time. Thanks to the popular social platforms Pinterest and Instagram, we can easily learn about the latest trends in nail services. Instagram manicure will help you highlight your inspiration, learn about new tools and techniques. Today we will talk about a nail artist from Instagram, show her best works - photo ideas and the best nail art.
There is always strong and fierce competition between nail bloggers. Thanks to her, they constantly come up with fresh and original solutions. And blogger @nails_art_inst is no exception. On her page you can see a huge number of minimalist designs. You can also highlight a modern, trendy photo presentation. Anna beautifully photographs each of her works, carefully selects them, and beautifully processes them. Let's get acquainted!
@Nails_art_inst
I am nails_art_inst or “that same manicurist” who burst into the beauty industry 3 years ago. My specialty is design created “with my own hands.” Most of my work features designs created in collaboration with clients and handcrafted. And one more nuance, I do not release clients with a single-color coating. I believe that manicure is a way to express yourself. That's why nail modeling is quite popular among my clients. I use polygels from various companies. I think that they all “work”. And it depends only on the character of the girl what design will be made this time. I’ll show off one more thing of mine: my clients are the main photographers! Over the course of 3 years, I have been building my ideal client base, which helps me manage Instagram. On my Instagram blog you can find gorgeous photos with the hashtag #photofromclient. They're smart!
How to set up a manicurist’s Instagram account?
Speaking of design, I mean this part
Let's look at the account: ekb_nails_tanyaaa
Please note that here IMMEDIATELY, literally at the client’s first glance, the following questions are closed:
- How to contact the master?
- Is it far from home? (to decide whether to go right away or not)
- Argument for sterility (kind of an argument, but still)
- Price list from
And in pinned stories:
- Reviews
- Before and after (including photos after some time)
- And price
A person has a minimum of questions to ask the master, with a high chance that it will be an immediate appointment or a request for free time.
Now about the disadvantages of this account:
- The contact for recording and the ways to record are not indicated (Whatsapp, Viber, call, direct - where should I go?)
- The active link leads to the price list; you can find a more reasonable use for it, for example, directly link to a quick dialogue on WhatsApp
Tip 1: the account name “ Manicure Gel Polish Ekaterinburg” - exactly matches the client’s request in the Instagram search for this service in the region, this is necessary to rank the account in the Instagram search. Good accounts, with a lot of activity and followers, rise to the top of the search and receive additional clients naturally. Use it.
Tip 2: you can use the WhatsApp dialogue in the active link, this will speed up the client’s communication with you.
Tip 3: make long text formats in a column, use emoji for accents.
Tip 4: transfer a regular Instagram account to a business account, this is done in the settings, to do this you will need to link it to your Facebook page. After linking, statistics for each entry and extended functionality, including advertising, will open.
Regarding the account avatar: here you can put both your own face and a photo of the work performed - in the first case there will be a direct correlation with what a person expects to see here.
In the second, he will see a living master, and not nails. Both options are good.
Fact check of creating an Instagram account for a manicurist
- Make beautiful text design
- Transfer to a business account
- It is advisable to have in the text of the design: the name of the master, the price from, where you accept, where to write and call you
- In pinned stories: price list, certificates, reviews, “before-after”
I like this one the most.
The account above contains not only the entire fact-check sheet, but also a service for quickly registering for the procedure, which is very convenient.
As you can see, there are not many points, but for some reason many masters do not worry at all about proper design, and their omissions are your advantages.
French lay-out
I’m just starting to implement French lay-outs and have already gotten a kick out of it. But – just a white French jacket is not for me. Therefore, a lot of shine, metal piercing is what completely characterizes me as a master. My ideal store is for handicrafts, where I can find all these things, rings, chains and other components for fashionable nail designs.
Profile header
The profile header is the “face” of the page. Girl, your potential client, having entered your profile, must understand:
- What is your account about;
- What is your specialty/uniqueness;
- What is your name;
- Where are you at.
Write down your best qualities, skills, tips. Conduct a survey of your clients (why they come to you) if you cannot understand your uniqueness on your own. Do an analysis and describe it interestingly for your profile header. Don't use too many different emojis.
Stamping manicure
Today, graffiti, stamping, foil, brush strokes are gaining popularity - and all this in one manicure. Not a small important moment in my career - I created a video course on photography, in which I tell and show how to transform a photo beyond recognition, put the feed in order, processing secrets and useful MKs.
How to manage Instagram for a manicurist: 3 tactics
Surely you will find something else, but I highlight these as the main ones.
Tactic 1: manicure and nothing but manicure
Essence:
Only our works, implemented using any of the visual techniques available to you
Pros:
- No time is wasted on inventing and writing posts
- Many of the clients focus only on the quality of work; a photo of the work is enough to make you want to sign up
Minuses:
- There is no individualization, many people do this; to stand out you need to have a special visual presentation of the material, as in the “Elite” tactics.
- The quality of work should only be of a high level
Tips for implementation:
- Publish photos of your work in the same style: lighting, color
- Use watermarks (easy to do via snapseed app)
- Try brand backgrounds, photo backgrounds and objects in the frame, this will help set your individual style
Good examples of accounts: nail_by_anastasia/ ekb_nails_tanyaaa
Tactic 2: divide and conquer
The essence: we publish in the proportion “2 photos of works, 1 block of information”
Pros:
- By working with the 2-by-1 tile, you can simply and aesthetically embed advertising and informational posts, increasing audience engagement with your content. This is the most universal and easiest way to manage a manicurist’s Instagram account.
- By publishing useful content in blocks, you show your expertise to the client and increase trust
- Do you have room for creativity in these places?
Minuses:
- You are squeezed into the “2 through 1” framework, you will break the scheme and it will be ugly
- We need to waste time and figure out what to post next time
Tips for implementation:
- Prepare ideas for blocks in advance, or it will become a chore
- Use the snapseed application for design, processing and text in blocks (in the example the master uses it)
Good examples of accounts:
cherry_khv27 kolobova_nail_stylist
Tactics 3: Elite
Essence: Upgrade tactics #1, where the account is given a special visual style that is consistent in logic, color and lighting.
Pros:
- With the growth of visual style, you can claim very high checks. By dropping out of the general competition, you take a step forward.
Minuses:
- You need good photography courses and a high level of personal aesthetics to implement this
- Expensive photographic equipment won't hurt
Good examples of accounts:
lili.s_studio amur_nails
Abstract design
What could be the final note of the image? Of course, abstract manicure. Nowadays, simple but quite effective abstract designs are in fashion. This design is like a little black dress and your favorite jeans, everyone should have it. With this design, your nails will look well-groomed and neat. An abstract design will always look better than another design.
Text
In addition to beautiful works, photographs, videos, your posts must be accompanied by text. Good quality text, which can be:
- entertaining;
- informational;
- private;
- selling;
- educational
In order to learn how to write texts, you can take copywriting courses. Or you can use free methods, but you will need self-discipline. How are you doing with this? :)
Free options:
- read books, 30-50 pages of different literature every day, so our head will remember phrases, metaphors, interesting expressions, quotes, and, in principle, “food” for thought and sometimes relaxation;
- write posts daily on different topics, you need to develop this skill;
- find a copywriter you want to emulate, read his posts, watch audience responses, analyze.
White manicure
What color, if not white, will compete with rich bright shades. White is an undeniably noble, calm shade. Considered a classic, suitable for any outfit and time of year. It is impossible to ignore the deep white color. It will look best if your look is dominated by delicate and pastel shades. Also, white color will look impressive on nails if there is micro-shine, glitter or mother-of-pearl.
Nick
You come up with a nickname based on what the blog will be about. It is advisable that your nickname include the keyword, i.e. nails, nail, manicure, etc.
Main rules
- Readability. Bad: Kulinariya_doma, Good: gotovim_vkusno
- Simplicity. Bad: zhiznenno45, Good: live_cool
- 2 and strange numbers. Bad: butik_24, Good: fashion_krsk
- Errors. Bad: neil_manekur, Good: nails_girls
- The pile is small. Bad: elenabloggerleonova, Good: elena_leonova
- Ease of remembering. Bad: uuuuuuroki_of_drawing, Good: drawing_school
- Extra characters. Bad: smm____blogger, Good: smm_blogger
- Ease of search. Bad: ___ne_blogger__, Good: ne_blogger
Now many profile names are taken, so you will have to include brainstorming. Write down 20-30 ideas on a piece of paper and use the process of elimination, selecting nicknames on Instagram, and check which one is available. Don't use too many different emojis.
Glitter manicure
This year, fashionistas still prefer a nude base with glitter. Ideal when the color of the nail polish is combined with the color of lipstick or another accessory. A nude base will not become a bright accent; it will rather be the final stylish note of your look. Don't forget that nude colors are in fashion. The formula for a perfect nude is skin color + nail plate color. So, if you paint your nails with a fashionable color, you definitely won’t go wrong.
Current stories
It is advisable to use at least 5 icons for current stories, as they will completely fill the line in your profile, and from the client’s side the account will look more complete and attractive.
They may include:
- Reviews;
- Prices;
- Location;
- Guarantees.
You can add your own, this is an example.
There are a lot of cover pictures on the Pinterest app. If you don’t have a logo and icons specialized for your theme, simply use laconic gradient shades based on the main color of your profile. Abstraction looks just as good. Remember that everything in the account must match the color scheme.
This is what it looks like: gradient/abstract
Nail piercing
Instagram manicures and piercings are old friends. Piercing is actually not a new idea, it’s probably 20 years old. It didn’t catch on then, but now it has every chance of life. Piercing is an incredibly cool, stylish and bold manicure. The main thing is not to mix it with other decor, choose neutral colors so that it doesn’t look too much. If you are generally comfortable with some kind of decor on your nails, feel free to try it. But there are people for whom even a small rhinestone will be in the way - such decor will not suit. In general, such rings do not cause much discomfort.
Hashtags
Many people underestimate hashtags. In fact, there is a lot to be said about them. But this checklist is aimed at “briefly to the point”, so I will say this:
- 7-15 hashtags are enough. Instagram allows you to put 30, but this doesn’t make much sense, since many people put them on the spot, thus most of the hashtags they put in have no power to attract customers;
- We write hashtags NOT inside the publication, but as the first comment on the post, work out the hashtags regarding your location and your activities.
Fashionable manicure from Instagram from the popular blogger @nails_art_inst
- We recommend on the topic: Stamping manicure 2022 - photos, popular drawings, new ideas.
- Geometric animals on nails: manicure photos, drawings.
Photos in the feed
At the moment, it takes a potential client about 20 seconds to understand what your blog is about, whether the posts are interesting, and whether there is a desire to subscribe/come to the service. 20 seconds (!!!)
90% of people are visual. 9% perceive everything well by ear, and 1% perceive everything through smell.
- Use different angles;
- Develop observation;
- Take a visual course;
- Hire a visual assistant;
- Try different concepts.
Manicure master classes on Youtube (top 35 channels)
We have prepared a large selection of 35 best channels with manicure master classes. These are reputable in 2022. Youtube creators who regularly publish videos receive thousands of views and dozens of comments. Learn from the best!
Tatyana Bugriy Hello everyone! My name is Tanya. I am a nail technician. I really love my job and want to share ideas and experiments with you. I am happy to accept requests and wishes for future manicure master classes. I wish you pleasant viewing.
Instagram VKontakte
Masha Create Hello! I will be glad to see you on my channel. Here you will find a lot of information about gel polishes, manicure and nail design. Other master classes on beauty topics will appear here soon. Thank you for subscribing and liking, it is very important to me!
Julia Crazy Nails I invite everyone to my channel! I am a nail technician. Here I will reveal my little secrets and film manicure master classes for you! If you want to see something else besides crazy nails, write.
Victoria Avdeeva Hello, my name is Victoria Avdeeva, I am a master of nail design. On my channel I will show video tutorials with nail designs. Watch, comment, like and subscribe!
All about nail service Hello! My name is Anastasia Luksha. I have been a nail technician since 2004. I live in Moscow and travel a lot. Sometimes for work, sometimes just because. And I am happy to share my accumulated experience and knowledge with you! I am a certified manicure teacher.
Instagram VKontakte
Nadia Ustinova Hello everyone! My name is Nadya. I love painting on nails and on this channel I will share with you master classes on manicure and what I can do.
Instagram VKontakte
Sakramel Hello everyone! My name is Marina. I share with you manicure techniques, master classes, useful articles, life hacks and manicure life. In the nail industry since 2010. I am a teacher and founder of the Sacramel nail art school, a developer of training programs and manuals.
Instagram VKontakte
Kasya Nail Club Kasya Nail Club - . On the channel you will find master classes on manicure from Evgenia Isay - a certified Trainer of the Magnetic company, founder of Kasya Nail Club, developer of training author's programs, nail designer.
Instagram VKontakte Facebook
ItsMyNail_InnaMaksimova Review of nail design products from the AliExpress website. Also a review of other purchases from the AliExpress website. Master classes on creating interesting manicure designs.
Instagram VKontakte
Nails Nails Hello everyone! This channel will help a beginner learn the basics of nail service and achieve a high level of knowledge in the field of beauty. For the “business sharks” I am sharing my experience, perhaps this will help you simplify and speed up your work process. I wait and hope for your love and mutual friendship!
OLESYAGES NAILS #LIFE OF MANICURS - a channel about nails and me! Many master classes on manicure with personal experience have been recorded. New videos are released several times a week.
Svetlana Sokolova Hello! My name is Svetlana Sokolova. I live in Simferopol, I will teach you how to make your nails beautiful. Training in manicure, nail design, video tutorials.
Instagram VKontakte Facebook
ManicureAtHome Evgeniya Manicure at home is, first of all, a hobby, and secondly, an opportunity to have beautiful nails at any time. I share my experience! Manicure master classes come out often!
Instagram VKontakte
LI DI Hello everyone! I'm Lida and my channel is about nails. I have already been in this field for 3 years. The most common question is how old am I! I'm 19 years old. I hope I can inspire you to create!!
Irina Brilyova Hello everyone! My name is Irina Brilyova. I am a nail technician. Here I share my experience, study with you, learn a lot of interesting things from the world of beautiful nails. Different techniques, many designs, interesting ideas. Join us, let's create together!
Instagram VKontakte Facebook
Ekaterina Smirnova Hello everyone! On my channel you will find master classes on artistic nail painting. Let's learn new designs together. Let's create a wonderful manicure together. All master classes are shown in as much detail and step by step as possible. Happy creativity!
Instagram VKontakte
Tatyana Sidorenko Hello everyone. My name is Tatyana Sidorenko. I am a nail technician. Once upon a time, my hobby of doing manicure grew into a large number of courses, training beginners. On this channel I share with you interesting videos about manicure and show various nail designs.
Instagram VKontakte
Alena Sokololof Video with personal experience of a manicurist. Getting a new manicure or redoing a bad job. Manicure master classes are published regularly and receive a lot of comments. Let's learn together!
Viktoria Mironova Hello! I'm glad to see you on my channel. My name is Victoria. I am 28 years old. For the last 8 years I have been fascinated by the world of manicure. I've come a long way from self-taught to instructor. Throughout this period, I was constantly learning and improving. This channel is to share experiences with you!
Evgeniya Vidinei Hello everyone, I am Evgeniya Vidinei, a master with 14 years of experience and an instructor for the last 9 years. On my channel I show master classes on complex techniques for creative artists. Exclusive handmade designs, complex modeling. The best presentation of information!
Instagram VKontakte Facebook
Anastasia Neils My name is Anastasia Neils. On this channel you will learn a lot of new things about nails, fashion trends in manicure and pedicure. New items and ideas for nail design (French, gradient, monograms, nude, Chinese painting, matte, marble, moon, cat eye, French manicure).
Natalia Evseeva Hello everyone! My name is Natalia. Everything is in our hands, so they must be fine! What girl doesn't love a beautiful manicure and well-groomed hands? I share my experience and best ideas on how to create a flawless manicure. Watch my manicure master classes!
Verakso A very honest and fun channel about manicure. We do a trendy manicure, discuss painful issues, criticize the mess, fix terrible nails! Videos are released regularly and often with a bit of humor)))
Anna Khomenko Hello everyone! My name is Anna. And I'm just starting to explore the world of nail service and art. I'm not a manicurist, but for now I'm a BIG amateur and self-taught. Ready to share my results. Comment, leave your personal opinions, this is important to me!
Tatyana Omarova Girls, hello! This channel is about extensions and coating, everything about nails. Look what clients usually come with and what we end up creating together! I also honestly test different brands. Master classes are published several times a week and do not remain without comments.
Yana Luzan The Yana Luzan Academy of Successful Masters channel is a platform where you can: get acquainted with the main types and techniques of manicure, watch original master classes on nail design and modeling, online courses on manicure, get tips and recommendations.
Instagram VKontakte
Manicure AVERI Hello, my name is Yana. I get my nails done in Alexandrov. On this channel you will find video reviews: nail treatment, gel polish coating, extensions, designs, unpacking packages and reviews of nail art materials. Tips and cultural criticism are welcome.
Karina Korn Welcome to my channel! This channel is for those who are “their own” manicurist, secrets and life hacks of manicure, gel polish coating, extensions, many different designs and honest reviews of materials. Subscribe to the channel, let's create and learn new things together.
ASpronail Hello everyone! I am an international teacher, the author of training programs, techniques and stylistic directions in “nail art”, as well as the director of creative. On my channel you will find many master classes on manicure that will help you improve your skills.
Verba.nails Hello everyone! My name is Veronica. I collect a variety of designs. On my channel there is a lot of information about extensions, gel polish, manicure and nail design. I create and share the results of my creativity. I will be glad if you find something interesting and useful for yourself!
Tatiana love nails Hello everyone! I invite you to visit my channel! Here you will find various manicures, stamping designs, as well as unpacking parcels, testing nail products and everything related to nails. Video reviews are regular!
Nelli Pro Nails My name is Nelli, I am a nail technician and I love my job. Here I share different ideas and talk about new nail products.
GF-NAIL SYSTEM I suggest you get acquainted, since we are colleagues. My name is Galina Filinova, since 2004 I have been continuously providing nail services. In addition to receiving clients, I also teach my own methods of working with gel on natural nails without surface filing. Watch my master classes!
Daria Egorova The channel shows the life of a manicurist with a discussion of purchases and new products, nail design, personal difficulties and successes. Watch my journey as a manicurist!
Manicure with Halyna Welcome to my channel! My name is Galina. I am not a manicurist and these videos are NOT educational. I study myself and share my impressions. My experience is that of a self-taught amateur, YouTube videos, and a great desire. Beautiful manicures to everyone and enjoy watching!
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