A beautiful manicure that decorates a girl’s nails for 4 to 6 weeks attracts many modern fashionistas. But everyone knows that each service has its own specific cost. Coating nails with gel polish costs, according to various sources, from 500 to 2500 rubles. Beauty salon clients are wondering why there is such a range in prices? And is it more profitable to do a helium manicure at home?
Manicure from a master
Benefits of gel polish manicure
Some of our clients prefer standard classics, while others value exclusivity. A win-win option will help you avoid getting lost in the whirlwind of stylish nail art - gel polish, which has no equal in neatness and attractiveness. This popular material has many advantages:
- hypoallergenic and safe (no formaldehyde, toluene and other harmful substances in the composition);
- the ability to hide cosmetic defects of nails;
- complete absence of odor;
- protection of nails from mechanical impact;
- a wide variety of nail art variations;
- creating flawless shine and highlights.
If you want your nails to look perfect without extensions, the perfect manicure gel polish for short nails is a great solution. With it, you can forget about nail care for 2-3 weeks; with a manicure, you can do any household chores and look great at work, at home and on vacation!
Advantages of the technology of applying manicure with gel polish on short nails:
- simplicity and high speed of the procedure;
- preservation of the natural nail plate;
- carrying out the procedure for removing gel polish without filing;
- maintaining the gloss of the coating and color intensity for the entire period (2-3 weeks).
Marketing strategy
a portfolio on social networks . It is recommended to place a watermark on the photo to avoid theft and misappropriation of your designs by other artists. Periodically organize giveaways through reposts and about - this will help you “promote” and stir up the interest of potential clients. Give discounts before holidays and on birthdays. The “bring a friend - get a discount” promotion works effectively. If the services you provide are truly high-quality, clients will recommend you to their friends and relatives.
Service cost
| Type of manicure | Price |
| Classic manicure | 900 RUR with gel polish (shellac) coating |
| European manicure | 700 RUR with gel polish (shellac) coating |
| Hardware/combined manicure for women | 1300 RUR with gel polish (shellac) coating |
| Pedicure | 1600 RUR gel polish coating |
| Hardware pedicure | 2000 RUR gel polish coating |
| Removing gel polish | 300 rub |
The price of applying gel polish depends on various factors:
- length and condition of nails;
- cost of the material used;
- complexity of the chosen design;
- duration of manicure application.
If you are interested in the exact price for a professional gel polish manicure, contact the Epil Salon specialists.
Assessing your own competitiveness
In order to ensure your idea’s future success in its infancy, activities related to the provision of nail services at home, you need to start with an adequate assessment of your competitiveness, since you already have a lot of competitors on the market, and in the future their number will only grow. Therefore, it is necessary to understand what qualities make you more attractive to potential clients than your possible competitors.
Several points will be key factors for assessment:
- Convenient location and/or willingness to travel to the client’s home.
- Your professionalism in the field (preferably have certificates of training completed).
- High level of quality of services provided.
- Adequate pricing policy.
- High-quality working materials and equipment.
If you have given yourself advantages in most points, then you can safely begin your journey in the field of nail services.
If, according to some indicators, you are in the red, but are not ready to give up your idea, all is not lost. It all depends on your motivation and determination.
Trendy design options
When covering nails with gel polish, masters can stick to one of three options: bichrome, plain or assorted.
The natural color of the nail coating is the main fashion idea of the season. Naturalness is reflected in the pastel palette, dominated by delicate creamy, pink, peach, mint, sand and heavenly shades. This style usually uses a single-color coating.
In some cases, manicure with gel polish meets fashion trends and combines several techniques at the same time. The asymmetrical assortment looks stylish and catchy. The artist can mix patterns, colors and decorative elements.
An interesting choice for gel polish manicure is “Cat Eye”. The iridescent structure of the design is reminiscent of spectacular feathers. To embody the fashion trends of the season, you need to apply manicure gel polish on short nails (emerald, orange, lemon, coral or blue).
Dark and berry tones are also in trend, as they look expensive and impressive. The bichrome technique using nude or white gel polish will add color. This will add contrast and allow you to create luxurious combinations.
Our works
Contraindications
With all its unsurpassed advantages, a manicure for which gel polish is used has contraindications:
- thin or weak nail plate;
- nail diseases;
- sensitive, overly thin cuticle;
- allergy to chemicals contained in gel polish or its remover.
Wearing gel polish for too long (more than 3 weeks) can negatively affect the condition of your nails. During this period, the nails will already grow and the coating will not look so attractive.
Price policy
Due to the fact that pricing for services varies in all cities, you should study the market specifically in your city yourself. Analyze the prices offered by manicure studios and independent artists. The final cost of your work should be based on the cost and quantity of materials used, as well as the complexity of the work itself. Just so that your price list looks more attractive than that of competitors, but does not negatively affect the final profit, do not be lazy and look for the best prices for consumables and equipment.
At first, it is not recommended to “bend” the price too high, but you shouldn’t work at a loss either. To begin with, develop a stable client base, attracting consumers with a pleasant price, and then gradually increase the prices for your services, maintaining the initial cost for regular customers.
Manicure technology
Today, gel polish is one of the most popular materials for creating aesthetic nails, so this service is especially in demand in our Epil Salon beauty salon. Professional nail service technicians perform manicures with fashionable gel polish using technology that includes the following steps:
- Preparing the nail plate. The nail is given the required shape, after which the master aligns the free edge of the nail plate and cleans it of dust.
- Applying base gel. Before applying the base gel, it is recommended to coat your nails with a primer.
- Application of colored gel polish. It can be applied in 1 or 2-3 layers to obtain a more saturated color.
- Covering the nail plate with top (finish gel).
Epil Salon masters follow coating technology and are able to achieve the ideal appearance of gel varnish within the period stated by the manufacturer. It takes 2-3 weeks, depending on the manufacturing company. At the same time, your nails will look natural and attractive, maintaining their shine, without cracks or chips.
Post-procedure care
After a manicure with gel polish on short or longer nails has been performed, you must follow the care recommendations:
- For the first 48 hours, prolonged contact with hot water should be avoided. It is not recommended to visit a sauna or bathhouse. Despite the fact that the polymerization process of gel polish is completed after it is dried in a lamp, the nail plate is sensitive to sudden changes in humidity and temperature for some time.
- After applying a manicure with gel polish, you should not file your nails. The abrasive of even a thin file will cut off the “sealed” edge of the gel polish and top gel, causing peeling and chipping. If the edge needs to be trimmed, an additional layer of protective coating is applied and the free edge is sealed.
- It is recommended to wear gel polish for no longer than the prescribed 2-3 weeks. If you leave it longer than this period, the adhesion of the nail to the coating will increase, and removing the polish will require a more aggressive action, which will harm the nails
- Gel polish care is performed using special professional products. Once a week you can cover the gel polish with a topcoat. Be sure to constantly use nourishing and moisturizing products for your hands and cuticles.
How can a manicurist make money in conditions of strong competition and during a crisis?
On the way to a new profession, a person is often faced with doubts, for example:
- There are already a lot of manicurists, and they are all professionals;
- During the pandemic, the demand for the services of masters has dropped significantly.
Let's talk about everything in order.
“There are already a lot of manicurists, and they are all professionals”
A manicurist is a really popular profession, and this is easily explained: many girls strive to work in the beauty industry and create this very beauty with their own hands! In addition, you work for yourself, at a convenient time and in comfortable conditions, providing yourself with a stable high income through regular clients. Sounds tempting, doesn't it?
Have you noticed that every manicurist creates unique works and, despite the large number of professionals, every great specialist (and we are sure that your goal is to become a great specialist) remains in demand? In addition, there will always be “your” client - by place of residence, by availability of an appointment, by preference, by reviews, even by your energy.
“During the pandemic, the demand for the services of masters has decreased”
Firstly, this took place, but mainly at the very beginning of the pandemic. Now the demand has actually completely recovered: all the masters use protective equipment, just like their clients, thousands of girls are now working not remotely, so it is important for them that their hands are always well-groomed.
Secondly, the pandemic is not with us forever, and in 2022 all restrictions will be finally lifted. This means that now is the ideal time to prepare for the high season and dedicate the beginning of the year to study and practice. But even after the end of the pandemic, we do not recommend saying goodbye to PPE. Nowadays, people pay a lot of attention to protection and compliance with sanitary standards, therefore, both now and in the near future, the use of masks and gloves by the master will be beneficial to distinguish him from competitors and demonstrate respect for the client.
