- What is the cost of the manicure I do?
- I recently started working. 500 rub. normal price?
- How much can you charge for a manicure without clients saying it’s “expensive”?
- How do you generally calculate the price for a manicure and gel polish coating?
Below are all the answers to these questions.
I advise clients who regularly apply gel polish to read this article. It will immediately become clear what the master actually takes the money for, and where most of it is spent.
What does the cost consist of?
The price of the manicure you get consists of three large parts:
- Cost of manicure and gel polish
- Expenses for furniture and equipment
- Price for work
You need to count each item separately, add it up, and get the desired number.
Cost of manicure and gel polish
I won’t write a tedious definition of cost from an economics course.
To put it simply, the cost of a manicure includes:
- material costs
- disposable consumables
- rent of premises (if any)
- utility costs
- Your training/courses, advanced training
- Advertising and promotion expenses
- Travel expenses to and from work (gasoline or minibus ticket).
- Do you also eat something at work?
All this adds up to the cost of a manicure.
I take a period of time of one month. I add up all the expenses for the month and divide the resulting amount by 30 days to find out the cost of a manicure for one day.
Example:
- Costs for materials - 3000 rubles/month.
- Disposable consumables 300 rub./month.
- Rent of premises (if any) 8000 rub./month.
- Utility costs RUB 2,000/month.
- Training/courses, advanced training 2000 rub./month. (at the rate of 2 courses of 12 tr. = 24 tr./12 months = 2 tr.)
- Advertising and promotion expenses RUB 2,000/month.
- Travel expenses to and from work (gasoline or minibus ticket). 1000 rub./month.
- Snack or coffee at work RUB 2,000/month.
TOTAL: 18,300 rub. per month. 18300/30 = 610 rub. in a day
Cheaper manicure
When researching how much a procedure costs in a nearby beauty salon, many women are surprised to learn that this service costs different things for different specialists. What is the secret of a cheap manicure? And is it worth giving preference to a tempting offer? Please note that the low cost of the service is always due to the following factors:
- Wanting to gain experience, the novice master tries to attract girls to the procedure at a low price.
- The beauty salon offers low prices on temporary, promotional terms.
- The price corresponds to the low quality of work and materials used.
Color coating should be applied in several layers
It is not difficult to understand what exactly is hidden behind the proposal. Knowing approximately how much a gel manicure kit costs, you can roughly calculate the cost of one procedure. Based on this figure, we reason further. If the price offered for a service by a master is lower than the cost of the procedure itself, then the secret lies in the low quality of the materials and, possibly, the work itself.
If the master is a beginner, then in his offer of inexpensive manicure with gel polish, the attention of clients is always focused on this fact. When agreeing to act as a model for a manicure, a girl does not expect to get the highest quality results. In this case, the low price is completely justified, since it only recoups the cost of the materials spent.
Nails need to be pre-treated
The best and safest option for clients is to participate in promotions from large beauty salons. In this case, you can not take into account the cost of a lamp for manicure with gel polish, since large salons offer interesting options for a short period in their promotional offers. This is a kind of advertising to attract new customers.
By agreeing to get a manicure for 1000-1500 rubles, women receive:
- top quality service,
- perfection and safety of nail plate treatment,
- beauty and durability of manicure.
Expenses for furniture and equipment
When you start working, you definitely buy equipment and some furniture. You spend money with the expectation that after some time these costs will be recouped.
Here is an approximate list of expenses for furniture and equipment that a manicurist needs:
- manicure machine - 12,000 rub.
- table lamp - 1500 rub.
- LED lamp - 2000 rub.
- manicure table - 3000 rub.
- chair for the client - 1000 rub.
- chair for the master - 1500 rub.
- vacuum cleaner for manicure - 3000 rub.
- bedside table for storing materials 1500 rub.
- shelf for gel polishes 1000 rub.
- Continue the list yourself
TOTAL furniture and equipment RUB 26,500.
Suppose we purchased furniture and equipment with the expectation of recouping the costs within two years. Two years is 720 days
We get 26500 / 720 = 37 rubles.
These 37 rubles need to be added to the cost of the manicure.
610+37 = 647 rub. You can round up to 650.
It turns out that the cost of one manicure is approximately 65 rubles.
How much does gel polish cost in 2022?
All the numbers I gave above are approximate, but they are not far from the truth.
The cost of a coated manicure in my case was as follows:
cost price 600 rub. + work 900 rub.
Total 1500 rubles.
Why do you need to regularly increase prices for manicures?
Raising prices is normal. We see this every day in stores. Utility bills, gasoline, consumables are becoming more expensive - everything is becoming more expensive.
With each increase in qualifications, an hour of my work will cost more. I need to compensate for the costs of training.
If I switch to more expensive materials, or the seller increases the price of materials, then the cost of my manicure also increases.
That's why I regularly raise prices for my services. I try to do this twice a year.
What do I think about the prices for manicures that are now in my city?
To be honest, I'm shocked.
Will the masters soon start nagging for a bowl of food?
Avito is full of such advertisements:
Girls, masters, why don’t you value yourself and your work?
How can you cut for 500, 800, 900 rubles?
Okay, for 800 - 900 rubles. you can still. But! Do you even consider the cost of the service in advance?
Are you sure that the cost consists only of the cost of the base, gel polish and top coat?
If you've read this far, you know the answer.
If you add up all the costs, you get a decent amount. Each of us works with our own materials, some have an office rental, some don’t... Therefore, add up all your expense items according to the list that I provided, and get your cost of gel polish coating.
When I calculated everything and added it up, the cost of a manicure and gel polish coating came out to an average of 600 rubles.
500 rubles for a manicure and gel polish is not normal!
Just think about it, 600 rubles. This is only the cost price, i.e. zero work!
You didn’t start working just to churn out materials, right?
You want to earn money, right? So, in addition to materials and consumables, you also spend your time, energy and health on this manicure. Doesn't anyone have back pain after a manicure? Hurts? All this must be compensated by your clients.
Stop taking prices out of the sky already. Or see how much Svetka from next door charges for shellac.
You will ruin your backs, your eyesight, your hands.
And then you go to nail-publics and whine that your hands hurt, your eyes can’t see, and your back is falling off.
All this happens because we do not value ourselves, our work, and cannot properly calculate the cost of gel polish coating.
Some even manage to accept 6-7 people a day, so that at the end of the working day a normal amount accumulates, and not these unfortunate 500 rubles.
This is hellish work, then the body just can’t stand it and it’s fucked up.
Plus, many craftsmen like to shop at Alika, it’s cheap there.
As a result, the master himself suffers -
“Pamagite, I have an allergy, what should I drink, what should I put on it?”
and a client who, at best, is left with only a burn to the nail plate, and at worst, without a nail.
Who is to blame and what to do?
It is our own fault that we cannot afford normal materials, comfortable hoods, and comfortable workplaces.
No, most of us buy shitty Chinese devices and use them until we get bumps and tremors in our hands.
Someone washes disposable, damn DISPOSABLE gloves, because they haven’t cut it for new packaging yet.
Such masters have devalued our profession, so that clients roll their eyes when you tell them the price of 1,500 rubles for a manicure. Naturally, 1500 is expensive compared to 500 rubles.
The price of a manicure is the most important thing for the client!
Everything is relative... So, for example, no one will heal your tooth for 500 rubles. Minimum 1500, and this is the norm. In principle, it cannot be cheaper... And if it can, then this is already suspicious...
If you think that customers only care about price, then you are mistaken.
Yes, price is one of the selection criteria, but not the only one.
Look, when you go to the store you always buy only the cheapest things or products? No, besides the price, you are looking at a lot of other things. Same here...
I have clients who, on the contrary, are put off by the low price. They immediately look for some kind of catch. This means that the master does not know how to work well, or he uses the cheapest materials. Clients are not stupid - they read the same articles as you. Maybe a little less...
Let it not be 1500 rubles. like me, but I think almost every girl (woman) can earn or save 1000 rubles for a manicure once a month.
By the way, when I went to Moscow for advanced training at the beginning of 2022, the girls and I started talking about the price of our services. When I said that I was renting an office in Voronezh and doing a manicure for 1,500 rubles, they looked at me like I was crazy. It turned out that burglars there charge 3,000 rubles, and this does not bother anyone. Perhaps this is not the case everywhere in Moscow, but still...
Yes, a novice master works a little slower. For this, you can reduce the price a little in the first couple. But if you get a neat coating and manicure, respecting the entire nail architecture, why then put the price at a loss?
Become a master, a true MASTER of your craft!
Learn to think and analyze your mistakes. Develop, don't stand still.
Is manicure an income or a charity?
You came here to earn money, not to spend three years like a horse and leave, hunched over with a bunch of sores.
This is the beauty industry. Clients come in the hope that they will leave us with beautiful and well-groomed nails, and not with onycholysis.
Why is it better to order shellac manicure from us?
Moscow can offer you many similar establishments with a similar service, but it is better to get a shellac manicure here for several reasons:
-Our salon uses biogel shellac, which contains healing natural ingredients that provide nutrition and strengthening of the nail plate. Regular use of this manicure will allow even those with weakened, poorly growing nails to acquire a long, strong manicure.
-A special method of sealing the varnish allows for high durability and long lasting manicure. Now you can safely go about your daily activities without fear that the varnish may crack and crumble.
-After asking how much a shellac manicure costs in other salons, and comparing this price with the cost, you will be pleasantly surprised by how affordable it is.
-We guarantee the durability of the manicure performed by us. It will last on your nails for at least three weeks.
-Our nail design experts will select a manicure style to suit your image and easily bring it to life thanks to a large assortment of colors of shellac gel polish.
-Permanent manicure will allow you to save money and time on visiting the salon. When your nail grows out with a shellac manicure, you can correct and renew the coating in a matter of minutes from the masters of our salon.
-The Manicurof salon chain uses only high-quality professional products that do not contain formaldehyde. That is why we invite even pregnant and lactating women, as well as teenagers, to come to us for a manicure.
-If you decide to remove shellac manicure, then in our salon we use a special non-toxic product for this, which allows you to carefully clean your nails without harming their structure.
