Effectively writing the best text for advertising beauty salons is a direct flight to high profits. The demand in the beauty industry is huge, the target audience is half the population.
And at the same time, this is the most popular business; in every district of even a small city you can find many private masters at home and beauty salons with a different range of cosmetology services. A low entry barrier and sincere interest in work create high competition, and you need to stand out among the crowds of competitors.
Creative advertising for beauty salons
Even if “everything is like everyone else,” you still need to differentiate yourself from your competitors. Increase the loyalty of your target audience and your revenue. We also need established channels for further work with clients. The selling text for advertising a beauty salon has only one criterion - efficiency, not literary epistolary.
The visitor does not need a effusive ode to his beloved self. The text of the invitation to the beauty salon should conduct a dialogue with the buyer - excite, convince, ask and answer, like a virtual consultant. Beautiful, clear, emotional and structured - the success of the first impression of the ad. The right words of persuasion at the right time and in the right place can rule the world!
If you don’t know where to start writing the text for advertising beauty salon services, start with the essence, and then add information.
Channels for attracting clients to a beauty salon: where to place the text?
- Social network . Instagram, VK, Facebook, Odnoklassniki. It is necessary not only to create a page with a bright selling post in the header, but also to agree on the publication of selling advertisements in thematic groups that have the desired audience. For example, advertising text for hairstyles, haircuts or makeup will look harmonious in a wedding group. In communities dedicated to skin care, it is appropriate to publish text advertising the services of a cosmetologist.
- Personal site . Often, both beauty salons and home craftsmen do not want to spend time creating a website and filling it with texts. This is what the majority think, and if you spend a couple of days creating a personal page on the Internet, at least 2/3 of your competitors will be left far behind. But to create a website, you just need to register for hosting, create a website in a couple of clicks on Wodpress, download a free theme and fill it with texts of beauty salon services and photos. A website is a place where a client can get acquainted with prices for services, descriptions of services, promotions, etc. The presence of an official website always adds credibility to the salon in the eyes of potential clients.
- Maintaining a personal blog . Addition to the previous version. Writing blog articles is about attracting free traffic and increasing your expertise in the eyes of potential clients. Find time to blog, believe me, the effort will not be in vain!
- Notice boards and aggregators . Each country has its own. The difference from previous options is that you are more dependent on the whims of the moderators of these resources. On the other hand, this disadvantage is more than compensated for by the fact that there are more potential clients there. And the more useful information readers find in the text about the beauty salon, the more calls there will be.
- Printable advertisement . This includes posting advertisements and distributing leaflets with the text of the opening of a beauty salon. Not the same as before, but it still works.
- Outdoor advertising . The bare minimum for a salon: a pillar, a sign and a bright sign.
- Contextual advertising . A very fast channel for attracting traffic.
- Newsletter . If the mountain does not come to Mohammed, Mohammed goes to the mountain.
The most important thing is not to focus on just one way of advertising a beauty salon or cosmetologist.
Other
Discount cards
Issue club cards to regular customers, which give them the opportunity to receive an additional discount. This will significantly increase their loyalty and keep old visitors in your salon.
Nice bonuses
Offer your customers drinks, broadcast interesting films and programs, and give small gifts. Such bonuses will not hit your budget, but will make visiting your nail salon a very pleasant experience.
Carrying out price promotions
Try to regularly offer discounts on certain types of manicures and designs. This way you will fill the schedule of your masters and significantly increase your profits.
Placing data in electronic directories
Provide information about yourself on resources such as 2GIS and 2Geo. This service is free and can promote your business well. However, you should not place paid advertising there - experience shows that such costs are not compensated by its effectiveness.
Necessary components of a sales text for a beauty salon, which many people forget about
Captain Obvious reminds me.
- Detailed price . Many beauty salon clients are simply interested in price. Dot.
- Before and after . If you have “before” and “after” photos, be sure to post them. The client needs to know what he is paying for.
- Call to action . An obvious thing that many people forget. They write the brightest text about lip augmentation, but simply forget to put contact information at the end of the advertising message. The client needs to figure out for himself that he needs to get in touch and order a beauty service.
What kind of advertising is not suitable for nail salons?
- Billboards and other costly methods of outdoor advertising. Placing billboards around the city will require serious material costs from you. As a rule, such expenses are catastrophic for nail studios. That is why entrepreneurs should focus on less expensive but more effective ways of promotion.
- Advertising on radio and TV. Even broadcast on local TV channels and radio stations will not benefit you. It should also be emphasized that an audio clip on the radio can do a good job of promoting a reputable chain of nail salons, but certainly not just a small studio that has just opened.
- Advertising in print media. Publishing advertising modules in magazines is theoretically a good idea. However, in practice, this method turns out to be too expensive and ineffective.
Let's consider the universal ad structure for a beauty salon for all occasions
Well-known truths will be listed here, but you shouldn’t forget about them.
Heading . A “decapitated” advertisement for a cosmetologist’s services looks completely unattractive. The title should not be too long. This is an important business tool. He must have hooks on which clients peck like fish. Without a good headline, the likelihood of a catch catastrophically approaches zero. The client should notice it with one half-closed eye. The main task of the headline is to read the first sentence of the text.
For example, how to title the text of an advertisement for a makeup artist’s services.
Bad example : “I provide high-quality professional services for creating beautiful and unusual makeup in the Frunzensky district of St. Petersburg,” the title should not be cumbersome
A good example for a makeup artist : “For beauty, come to our salon: creative makeup two steps from your home!”
Bad example : Skin care treatments based on skin type.
A good example for a cosmetologist : Facial peeling - tighten the oval and rejuvenate the skin.
Introduction . The introduction should not be overly lengthy. The text itself of an advertisement for a hairdresser, beauty salon or home specialist should not be too long, so in the introduction the main thing is not to add unnecessary information. Information about the “professionalism”, “quality”, “low prices” of a cosmetologist should be omitted, since, firstly, “professionalism” and “quality” should be implied by themselves, and secondly, such phrases sound like tired clichés. People need specifics about what their benefits are, what they will get, and not some trivial and long phrase. Information about discounts is intriguing and attracts attention, but “low prices” is too vague a concept.
Bad example : “A new beauty salon “Izyuminka” has recently opened, in this regard, we will be glad to see you among our clients, we provide numerous cosmetology services by experienced and professional masters at relatively low prices and favorable price offers for the first 20 visitors.” . [This introduction is too “overloaded.”]
A good example : “In honor of the opening, the beauty salon “Izyuminka” is giving discounts to the first 20 clients!”
Offer . The offer is the core of the advertising text, what should attract customers. The offer usually contains the most profitable and catchy offer, the very essence. For example, in the introduction we said that the salon was holding a certain promotion and discounts were being provided in honor of the opening. In this way, we have intrigued the potential client, she will want to look further at the advertisement about breast mammoplasty. That is why it is important to write a competent sentence for the offer, so that his attention does not switch to something else, but is entirely focused on the text of the advertisement.
Manicure and pedicure advertising sample
Let's look at examples of manicure advertisements that can become sources of inspiration for developing your own.
A good example of a manicure advertisement: procedures and prices are indicated, attention is focused on benefits
The advertising text should be short and clearly describe the buyer's benefit. A list of services with prices would be perfect: “classic manicure - 400 rubles”, “shellac coating - 800 rubles”. Visual images work more effectively in this case, so use the most attractive and professional photos.
Bright colors and catchy captions work great in manicure advertising.
Designer advertising shot with models will definitely attract visitors, but may be too expensive for a novice artist.
The flyer must clearly state the benefits of the offer.
Don’t forget about the stylish design of pages on social networks - they are also advertising and can both attract and repel customers.
Publish high-quality photographs of your work (you cannot take other people’s photos) and accompany them with hashtags
Many examples of texts for beauty salons
Bad example : We offer a full range of cosmetology services.
A good example for a beauty salon : “In our salon you can get the services of a cosmetologist: consultation, permanent makeup, facial cleansing, anti-aging masks, peeling, mesotherapy. The make-up artist offers wedding, evening make-up and creative make-up. We have a stylist in our salon who will give you a haircut, coloring, styling, braiding, and wedding hairstyle.”
A good example : “When visiting two masters on the same day, there is a 10% discount on the second service. Pamper yourself: haircut + peeling = savings and well-groomed look!”
Also read: What to write in a cover letter for your resume?
Bad example : Permanent makeup will always pleasantly surprise and delight you.
A good example for makeup : Permanent makeup - 24 hours a day You will look no worse than a Hollywood star. A minimum of cosmetics, without spending time on eyeliner and lipstick. Will make facial features brighter and more accentuated.
Bad example : We offer a wide range and rich selection of various cosmetic services.
Good example : Emphasize beauty, rejuvenate skin, create a beautiful haircut, tidy up your hands.
Bad example : We will offer high-quality facial correction
A good example for a cosmetologist : SMAS lifting – ideal facial oval in one procedure, effect up to 3 years
Bad example : Effective body correction with high quality services that will undoubtedly lead to tangible results.
A good example : Vela shape - minus 2 cm per session - this is real. High-frequency currents, roller-vacuum massage and infrared radiation for the deep layers of the skin - adjust the waist and abdomen.
Bad example : Lamination of eyelashes without the slightest loss of quality.
A good example for a lash maker : Keratin lamination of eyelashes - fluffy, long, thick eyelashes. The “open look” effect will attract the attention of men.
Bad example : Beautiful hairstyles.
A good example : “Hair perm - forget about uncomfortable sleeping with curlers and split ends from curling irons. A perm will give you luxurious curls for several months!”
Processing objections. TOP 10 objections from clients of cosmetologists, estheticians and beauty salons: expensive, dangerous, painful, long, unknown reputation, inconvenient to get to, no quality guarantees, it is not clear why this is needed, others have it cheaper, it’s difficult to make a choice.
Bad example : not writing a price list
A good example : “Do you still consider the services of a cosmetologist a luxury? – You just haven’t seen our prices! Peeling from 1990 rubles!”
For example, keratin hair straightening is often refused due to the fact that the procedure is considered not the safest.
Bad example : keratin hair straightening using a new, safe technology
A good example : “keratin straightening is absolutely without harm to your hair: the preparations contain only 0.02% formaldehyde”
Call to action. This is the shortest part of the advertising text for a beauty salon. There is no need to write anything superfluous here or duplicate information from other parts. Short phrases are enough. After the call to action, it is appropriate to indicate contact information: address, phone number, links to the website and social networks.
Bad example : Write nothing at all.
A good example : “Hurry up to sign up!” or “We are waiting for you in our salon” or “Ready to make beauties out of you!” Write in a personal message or call the number ***.”
An example of express analysis of the target audience when writing the text of a hair salon advertisement
Express analysis of a hairdressing salon
An example of a sales text for an advertisement for a beauty salon on the radio (50 seconds duration)
Beauty salon "Okinawa" - a new philosophy for hair care. A full range of hairdressing services, haircuts with hot scissors, systems of intensive spa hair restoration programs for any degree of damage using Label preparations (Japan). Cosmetology, all types of massage, nail service, with a nice addition in December - a spa manicure as a gift. Special New Year's prices for a spa program for figure correction and a hair restoration procedure after dyeing. Discounts – up to 50%! Beauty salon "Okinawa" - feeling and beauty merge together to achieve perfection. Kolomna, Oksky Avenue, building 3-a. Tel. 618-23-03.
Sample advertising text for a beauty salon on the radio (45 seconds duration)
Beauty salon VIVA! VIVA beauty salon is not only highly professional services, but also a cozy salon where guests are always welcome. Impeccability in work and a creative approach, attentive craftsmen will take into account and realize all your wishes. VIVA beauty salon offers a wide range of services: model women's and creative men's haircuts, wedding, evening hairstyles, styling, manicure, pedicure, design, nail extensions. Let your path to beauty and perfection be easy. With sincere love, we give you a pleasant surprise - along with a haircut, you will receive eyebrow correction and coloring as a gift! We are waiting for you at the address: st. Shchorsa, 6, entrance from the yard. Tel. 5-07-58.
Example of advertising text for a beauty salon for a shopping center on the market (running time 1 minute)
Dear guests of our shopping complex! Welcome to the Purpur beauty salon. Our hairdressers offer a full range of services for the health and beauty of your hair: hairstyles and styling, bio-perms and keratin hair straightening, an exclusive boost-up procedure and hair coloring using premium Paul Mitchell products. Our salon is attended by a cosmetologist. We offer you various rejuvenating treatments for the face and body, as well as permanent makeup. We offer the services of a makeup artist, stylist, manicurist and pedicurist, and pressotherapy. By visiting our salon, you can receive free consultations on the use of cosmetics for personal care at home. We invite you to visit our salon on the 2nd floor of the shopping complex, section 202 b, c.
Also read: Selling texts for advertising custom-made furniture: examples of what to write on the website
Example of creative advertising text for a beauty salon on the radio (70 seconds duration)
Welcome to Diamond Spa! We invite you to take a journey into the world of relaxation and beauty, where you can feel a surge of vitality and find harmony of soul and body. At your service: all types of massage, spa programs, infrared sauna, hydrotherapy, face and body cosmetology, highly effective hardware procedures to smooth out wrinkles, restore facial skin smoothness and elasticity, eliminate cellulite, reduce body volume, waxing, manicure, pedicure , hairdressing services, wedding hairstyles and makeup. We provide free transfer. Diamond Spa is a philosophy of harmony, beauty and style.
Sample of memorable advertising text for a beauty salon on the radio (30 seconds duration)
(Sounds of a wedding, cries of “Bitter”) In your finest hour, you will be irresistible. Beauty salon “Yuliya Sulima”: haircuts, styling, hairstyles, coloring, premium cosmetics. Star looks at earthly prices! Beauty salon "Yulia Sulima": st. Fighters of the Revolution, 168-b, 2nd floor, behind the Prikumsk Hotel, tel. 8-988-966-56-88
How to attract more clients for manicures
Having familiarized yourself with the basic principles of constructing an “inviting” text, pay attention to the point of “economic benefit”, which is of priority importance both for the master himself and for his potential clients. When coming up with promotions to attract clients for manicures, show imagination and ingenuity, carefully study the niche and “keep your nose to the wind” in order to stay up to date with the latest trends. We have prepared several current examples:
- Offer your client a discount if he introduces your work to a friend or relative. Essentially, this is a direct economic benefit for ageless word of mouth;
- If you already have an established customer base, then do not forget to “delight” it with small amenities. A great idea would be to offer a discount for pre-registration. So, having thought through your visit in advance, you can also create a schedule and be sure that the client will definitely come at the appointed time;
- consider seasonality. For example, in the fall you can give brides and their friends a discount on a formal manicure, but in the winter you can decorate your favorite girls’ nails for free with glitter, which is popular in New Year’s designs;
- Remember about service packages. A standard technique that is familiar to any salesperson is the “binding” of related services or products. So, when buying a spoon, you will probably be asked to take a closer look at the forks. So why not do the same with your manicure? Offer free nail art for gel coating or design as a bonus for a manicure and pedicure package;
- Almost every master is familiar with the situation of “peak” hours for recording. Manage your time wisely, enticing you during less busy hours with interesting and cost-effective offers.
As you can see, there are many options for promotion with just one ad and a bit of your imagination. Be bold, write more, make mistakes and constantly try something new, because this is the only way to hone the real “gems of the text”.
See also: How to open a manicure salon at home
