How to write an advertisement for a manicure (instructions + examples)

Competent advertising of a nail salon involves the integrated use of various methods of promotion, including outdoor advertising, promotion on the Internet and even in the media. However, if the owners of such studios begin to thoughtlessly invest money in all possible marketing resources, the salon simply risks going under. That is why it is important to understand which promotion methods are relevant and effective, and which of them are best abandoned. This article is intended to help entrepreneurs understand this issue and develop a profitable marketing strategy.

Point design

Facade

The design of the facade is of enormous importance for a nail salon. Your premises should be as visible as possible; moreover, every passerby should unmistakably identify it as a cosmetic studio, even after taking a quick glance at the premises. In general, you can use any colors, but remember, decorative elements, signage, window display - all this should signal the profile of your salon. Make sure that the facade is not covered by trees or any structures and remember - the more visible it is, the better for business.

Signboard

Regardless of whether your salon is located in a shopping center or on the street, the sign should be large and visible. Moreover, it must contain the inscription “manicure studio” or “nail salon” - only its presence allows you to accurately identify your profile. As a rule, the owners of such studios prefer to order luminous signs, because they are clearly visible in the dark. If you rent premises in a shopping center, an LED sign is required, because otherwise you simply won’t be noticed against the backdrop of brightly glowing and sometimes flashy signs of shops, cafes, etc. Read more in the article about types of signs, materials and production costs.

Showcase

You can use one of several window display design options. So, they can be covered with adhesive posters with thematic photos of models, nails, images of varnishes, etc., or the display cases can be left open so that every passerby can appreciate the interior and internal structure of the salon and watch the masters at work. However, even in the latter case, it is better not to leave the display windows completely “naked” - they can be decorated with beautiful light patterns, place several small advertising images and/or inscriptions.

How to write a manicure advertisement correctly

The ad is the same advertisement for a nail service, but presented in text format. Such invitations can be posted on specialized websites for providing invitations, on social networks and even in instant messengers. Text ads are still an effective way to grab the attention of your target audience, but only if it's done correctly. There is a certain algorithm of actions that your faithful servant ProstoNail decided to put into the most detailed and understandable step-by-step instructions:

• clearly structure your text, and with it your thoughts on a given topic. Remember that the ad must have a title, the main part, as well as a logical conclusion with a call to call/write, etc.;
• Many letters do not mean high-quality presentation. In addition, if you plan to print advertisements on paper, and not just post them on web sites, then you should think about the environment and save forests. But seriously, printed advertisements are most often read “on the go,” moving from point A to point B, so they should look extremely concise;
• Pay special attention to the title, which sets the tone for the entire story below. It should “catch” the eye, be catchy, and sometimes even provocative. Take advantage of a couple of unshakable tips from marketers: be sure to tell about yours in the title; stand out from the crowd of competitors by the originality of your presentation (for example, not “I’m selling a car (year of manufacture), I’ll give up a small amount,” but “A faithful iron horse in search of a new owner”);
• In the main “body” of your ad, give more specifics about the services and the quality of their implementation. Explain the benefits and don't forget about the economic benefits for the client. It must be remembered that in order to reach a much larger percentage of the target audience, you need to contact HER DIRECTLY. This is much easier to do on the platform of highly specialized sites and portals;
• an invitation to a manicure should be varied, so prepare several texts in advance that will differ not so much in the manner of presenting information as in its content. Your “handwriting” should be visible in every “creation”;
• remember that any “selling” text, and an ad about a manicure is such, must be well illustrated. The optimal is one or a maximum of three pictures of good quality, with the correct composition, excellent, read daylight, lighting, and also an idea. We will tell you more about frame construction in our next article;
• price. A moment that always causes a lot of debate and reflection among interested parties. If you have an advantage among competitors or if you have come up with an interesting, cost-effective promotion for a client, then indicate the cost. If the ad is presented on Instagram, then the cost is also desirable. Few people will want to make a few extra clicks or write a direct message to clarify the price list of your service. Moreover, this will immediately form a circle of “your” clients;
• The final touch of any text should be your contact information, and the more, the better. Nowadays Viber, Instagram Direct, Telegram or WhatsApp are popular among messengers, and don’t forget about phone numbers, preferably also from several mobile operators at the client’s discretion.

As you can see, the wolf is not as scary as he is portrayed, and writing an ad is not as scary as thinking about writing it. Follow the “write and cut” principle, reread and proofread your creations, and don’t be afraid to experiment, checking how well a particular text or title “shot”. An advertisement for a novice manicurist should be drawn up according to a clearly developed scheme: title - description of the service and benefits you provide - cost (here you can add a promotion) - contacts and/or address.

Outdoor advertising

Banners

Advertising banners are an excellent way to attract customer attention. Moreover, they usually contain information about discounts and promotions, which should significantly increase the number of visitors. Such banners, and sometimes LED displays, are often used at small manicure points in shopping centers (as a rule, they are attached or installed directly on the counter). However, remember, if your windows are completely covered with advertising, there is a bright and informative sign, you should not hang up an additional banner, because this way you will have too many distracting and different elements. You can read more in the article about advertising banners, types and placements and production costs.

Signposts

A sign is required regardless of the location of the nail salon. It perfectly serves as an additional sign and attracts the attention of passersby well. However, you should not order signs with a detailed description of the range of services and even the price list - it is unlikely that a passerby will stop to read the text written in small, illegible font. Try to make sure that when a person sees a sign, information about a specific service and its price, they immediately become interested in you.

Advertising in elevators

You can also place your advertising posters in the elevators of buildings. The advantage of this method of advertising is that it is seen by many women living nearby (such advertising should only be given in nearby areas). Try to develop a design that makes your ad stand out from other advertising images. It is also worth remembering that such a poster should contain information about some promotion that is very attractive to customers - this way you significantly increase the likelihood of interest. Just a description of the salon, its address and telephone number will definitely not have such an effect.

Signposts

The pointer is a unique tool that performs a useful function, namely, showing the way to your nail salon and at the same time being an attractive decorative element.

Introduction posts for a manicurist or manicure salon

It is simply necessary to talk about yourself to an expert, especially if your social media account (website) is new and not promoted! No matter how beautiful your work is, a few personal posts about your loved one will bring you closer to the reader. They will show that you are not just a soulless robot on the other side of the screen, but a real person.

Examples of ready-made posts for a manicurist’s blog:

• What is the price for the service?
• 15 of my favorite designs
• Why specifically the nail sphere?
• Fears of manicurists
• What should you consider when choosing a specialist?
• How do I treat my nails?
• It was and became: my work on mistakes as a master

Internet advertising

Website

The website is a necessary advertising tool. You shouldn’t try to save money and give up this most important resource - creating a business card website will cost you little, but will allow you to widely promote your nail salon online. Of course, it is desirable that the site be optimized for search queries, because a person entering “nail salon 'city name'” into the search bar will see your link one of the first. You can do it easier and advertise in the most popular search engines, Yandex and Google. And remember, the site should be both interesting and useful. Post photos of the best works of masters, publish interesting articles about manicure, pedicure, nail care and, of course, make sure that this information can be easily understood thanks to a clear menu. You can also place an advertisement in the most visible place on the site about a discount that you can get by simply printing it.

If you decide to create a website on your own, be sure to read our articles:

• How to choose a domain name for a website
• How to choose hosting for a website
• How to choose a website builder
• How to promote in Direct with a small budget

Here we have laid out our experience and opinions on the use of various tools that you will simply need in your work. This will allow you to reduce the time it takes to select the necessary resources for its creation and get profit from the site as quickly as possible.

Banner advertising

Banner advertising is a good way to promote a nail salon, but it should not be given on an ongoing basis, but, for example, before the holidays. This way you will optimize your costs and attract new clients to the salon, who, given the proper quality of services provided, will definitely return to your specialists.

Groups on social networks

Groups on the most popular social networks, namely Instagram, Vkontakte, Twitter and Facebook, can do almost more to promote a salon than all of the above advertising tools. By posting photos of completed work and accompanying them with appropriate hashtags, you can win the sympathy of a huge number of potential clients, without even investing any serious funds in promotion. Moreover, you can count on reposts from your visitors, thanks to which their friends and subscribers will see where the manicure was done. Moreover, the presence of such pages will allow you to maintain direct contact with customers and, of course, notify them about all kinds of promotions.

Advertisements on classifieds sites

Explore free classified sites for your city. Place information about yourself and the services you provide there. Of course, this kind of advertising will bring you fewer clients than the same social networks, but this does not mean that this resource is not worth using. Also visit city forums, and try to leave unobtrusive advertising there, disguised as a real review. Most likely, even such a hidden ad will be deleted by a moderator, but it will remain on the site for a certain time, and this is already a good bonus for business.

About attracting clients for manicures in an exclusive way

It’s a must to have it, it brings quick and strong results, competitors use it and you don’t lag behind. The work of a specialist on such a project will cost from 4,000 rubles. per month. It’s worth it, BUT... you’ll already recruit clients on your own using these tools.

This method is especially useful when:

• We want to expand our customer base
• We raise the check and need to replace the departed clients with new ones

In order for everything to be cool and you don’t spend extra money, you must first comply.

Start with this checklist

1. You have a VKontakte community where you regularly publish the results of your best work and reviews (at least)
2. About the same Instagram master
3. You provide quality service
4. Secure it with a good photograph that you are not ashamed to show (light, resolution, angles, perfect highlights).
5. (If you were able to maintain a beautiful Instagram in the same style, keep +1 point).

Remember a simple thing: investing in advertising is an investment in yourself, you shouldn’t waste a couple of thousand rubles a month on something that will bring new clients.

The calculation is like this. If you spent 3,000 rubles and 10 new clients came to you from advertising, not bad, the client cost 300 rubles. Then some returned, and some told their friends, and the base began to move sharply.

If you have an empty community, sad work and a dead Instagram, and you haven’t received any reviews, then a client can cost 1000 rubles.

We need to make sure that EVERYTHING WORKS and brings in customers. The main thing is not to be afraid, you can do everything and will learn everything.

We use cloud services to promote your Instagram account

There are important updates for 2022 at the bottom of the block.

We are talking about launching a task in such a service to attract clients for a manicurist, don’t be afraid of the technical aspects, everything will definitely work out. Now everything is simple and done right in the browser; back in 2014-2017, we had to set up complex programs.

The essence

We create and configure a task for our account in such a service; it performs actions that we would otherwise have to do manually.

Simply put, the scheme is called mass liking/massfollowing, that is, subscription and likes of the target audience in order to attract their attention to our offer.

2 best services for our tasks:

• Registration in Zeus (from 350 rubles per month for 1 account). There is a trial - 7 days of free full functionality in the service to evaluate everything properly..
• Registration in Tooligram (from RUB 500 per month for 1 account) + 7 days free

Start logic in Zeus:

1. Register in the Zeus service
2. Watch the overview video

1. Load your Instagram account into it
2. Please read the FAQ section carefully to move forward consciously
3. By searching on Instagram, we find all the competitors for manicure and pedicure in our city, copy what follows the @ into a separate text file. Pay attention to how many there are just for the request “Manicure Ekaterinburg”, and there is also: gel polish Ekaterinburg , Manicure studio Yekaterinburg, Manicurist - and others. For our task of working on a competitor’s hot audience, it’s enough to find about 40 of the best ones.

4. We set up a task for mass liking/mass following based on NEW subscribers, likes, and competitors’ comments. We load the list of competitors into the task.
5. We set up an autoresponder for new subscribers with a welcome text in which we inform them of what we do and how much it costs. (In the foreseeable future, you will start to feel overwhelmed by the density of your new schedule and turn it off, but for now, do it). I’m giving you a clever version of the answering machine from the next case.

6. Enable your account
7. Catching requests

The point is that we will catch with likes and subscriptions only the active and hot audience of competitors who have just stopped active. This implies an increase in the chance that a person’s need is relevant right now and he will write to us.

Update from 2022: Cloud services can no longer operate with full automation. I recommend using semi-automatic subscription. The service will send you a list of users from the “hot” audience once a day, and you will subscribe to them manually. This work option is relevant.

Comparison of Tooligram and Zeus services

Essentially the task settings are similar.

Among the advantages of Tuligram:

1. The Tuligram community, which will help you suggest and share tricks on the go.
2. Mountain of educational materials

Of the minuses:

1. More expensive in comparison with Zeus for functionality (from 500 rubles to 1000 rubles per month versus 350 rubles for Zeus)
2. Tuligram works only with subscribers of competitors. There is no format for working with a hot audience.

Otherwise everything is very similar.

Working with competitors' hot audiences is a new feature that has recently appeared on the market; it shows solid results in comparison with classic approaches.

What to expect from the Zeus service?

You remember the checklist, right?

By doing:

• Checklist conditions
• High-quality selection of competitors for a task in Zeus
• Average price in the city for manicure services

On the accounts of manicurists in cities with a population of over a million, we receive an average of 30-40 new requests. Of these, 15-20 clients will come to visit you.

For the money, Zeus is pure gold. Be sure to use it.

Printable advertisement

Leaflets

Leaflets should be distributed in the most crowded places near the nail salon and left in the mailboxes of nearby houses. Such promotions should be carried out regularly, preferably once a month. Remember, the text on the flyer should be concise and communicate an attractive promotion and/or range of services. It would also be a good idea to offer a small discount to the flyer presenter.

Business cards

Hand out business cards to all your clients - they will make the process of booking a manicure much easier for them. They should indicate not only the phone number, but also the addresses of pages on social networks and your official website.

Free ways to attract clients for manicures

Important: these methods help best only at the initial stage, when your price tag is low or just moving towards the average (but there are exceptions). Ideal for personal growth as a master and recruiting your first client base.

We attract people for manicures through advertisements of Avito and Yula

If you don't have an account, then it's time to register. People actually come from there.

We will need:

1. Avito and Yula accounts with real first and last names (pseudonyms, if you want). Now we are working on a personal brand.
2. 4-6 high-quality photos presenting our work. Choose the best ones. It is very desirable for them to be varied, showing our skills in different techniques.
3. Make a kind, pleasant avatar with your face on your Yula and Avito profiles, they will receive more responses than question marks.
4. Write decent ad text. There is no need to be too clever, the look from my examples is enough.

What's next

• We publish 1 advertisement for 1 service (manicure separately, pedicure separately - you can indicate in the text that you do both, but it is better to make different advertisements). This way there will be more results.
• We quickly answer questions in personal messages and calls, and do not lose clients.
• Ads are posted for a month, so we activate ads again after this period.

What to expect

You can definitely count on 10-15 calls per month in a city with 200,000+ population, but remember, clients for manicure at home choose a specialist with their eyes, focusing on the work, and then read the text, advantages, experience, about sterilization, etc. . More calls from Yula.

Useful additions

• Yula gives a manicurist the opportunity to promote himself through paid ad promotion for literally 100 rubles. in 7 days, there will definitely be more views and calls, and the money is not very significant, I recommend using it.

• I do not recommend using paid services on Avito. Expensive.
• We make sure to put watermarks on photos of our works so that our content is not stolen. The snapseed app handles this quickly and easily, and can be mastered in 15 minutes.
• I don’t recommend using photos of other people’s works, firstly, it’s ugly, and secondly, Avito and Yula can block ads (or your account) for this.
• You can post the full updated price list of one of the latest photos as a separate screenshot.
• DON'T BE WISHED! Use examples of only the best ads for visual and textual components. Make your price clear! The volume of the ad is limited by characters, and human attention is not endless; avoid unclear wording in the types of services. You may not agree with me, but my opinion is that the simpler the better. In the screenshot below, for example, there is a complex price list.

• Introduce yourself in the ad, tell about your advantages, make this first acquaintance a little more pleasant for a stranger, there is no need to declare any loud “WRITE ONLY ABOUT BUSINESS”, “IF ANYTHING IS UNCLEAR - YOUR PROBLEMS”, be polite and kind, people will reciprocate you.
• And don't waste your time on an inadequate audience. Block and that's it.
• Open WhatsApp, Viber and indicate that you can respond there (for many this is more convenient).

Clients for manicures through the “Master and Model” community of your city on the VKontakte website

< There is a nuance here, not all cities have these communities (we have a ton of them in Yekaterinburg). You shouldn’t expect a lot of money with this method; here you learn to work quickly and efficiently, collect a portfolio and reviews.

We will need

Make announcements similar to those we wrote on Avito and Yulia.

Fact check on them

1. The best works were selected and photographed with high quality (5-6 pieces, this way the post will look better)
2. Text with an invitation, types of services and ways to receive them.
3. Link to your personal page where you will sign up for the procedure.
4. I say again, follow the image and likeness of the best in your niche, this also applies to advertising and account design. Everything has already been invented before you.

What's next

• We promptly answer questions and sign people up for procedures.
• The longer you take to respond, the less chance they will make an appointment with you. This is especially important at the initial stage.

What to expect

The audience in these places is actively signing up, it’s easy to attract clients for manicures here, but these are the people who save money and look for somewhere cheaper, it’s suitable for a start, but as soon as you increase the cost of services, requests from there will rapidly decline.

Useful additions

• If your page only contains photos from your life, it’s better to create a new one for your image of a master. Post there what will help a person make a choice in your favor, for example, reviews and other best works. This is exaggerated, of course, but that’s the gist of it.
• Study the VKontakte and Instagram accounts of the best craftswomen and adopt the tricks, this gives growth in both your own visual taste and your check.
• There may be several such communities in your city, make placements in all where you can
• Advertisements lose relevance within 1-2 days due to the fact that the wall moves down and they quickly lose visibility. We repeat exits as often as the rules of such groups allow.

Clients for a manicurist through friends

Free and effective, but not as fast as you would like. The actions are banal, but some useful features are often missed, so it’s worth describing in more detail.

We will need

Friends and acquaintances who are present on social media. networks and have more or less live profiles. We are interested in those who are on Insta and Vkontakte.

What's next

You give them a beautiful coated manicure, and in return you can ask:

• Reviews! Be sure to get feedback from them, your environment is the fastest supplier;
• Stories on Insta with a photo of the work and approximate text: “Look what beauty @mastermanukura made me” with an active link to your master’s Instagram;
• VKontakte stories with the same message;
• Post on the VKontakte wall with a photo of the work and a link to you;
• Post on Insta;
• Or all together

What to expect

People trust recommendations. Especially if the work looks high quality. The effect is difficult to predict, but it will definitely happen.

Useful additions

Choose with your mind and heart (mmm, well, something like that), in the sense that you don’t have to strictly filter by the number of friends and likes of those for whom you will paint their nails for advertising.

You need to remember that quality work is an advertisement in itself, you will do N beautiful works, and N of your “advertising agents” will walk around the city, who will definitely tell you where they made such beauty. Regular clients of the manicurist come in large numbers from word of mouth.

We attract appointments for manicures through local opinion leaders

By selection. Opinion leaders are especially useful when recruited from: local models, photographers, singers, party girls, presenters, that is, those who are often in public.

• You need to use some ingenuity in the search, and also create an Excel file with lists of those to whom you will make an offer and its current status (ignored, thinking, working, etc.) - a system will appear, without it it will be difficult.

Technically, here it is the same as in the method with girlfriends, but:

1. You need to select those who suit you from local girls with an active audience.
2. Write and negotiate with them for a service, showing your portfolio (it’s important to have one), and convincing them that they need it at all. 70% will be lost at this stage. Don't be upset - this is normal. If you try and actively write, you can get 3-4 such opinion leaders.
3. Do not start with this method without having a portfolio, it is pointless; on the contrary, it is advisable to proceed with this step further when you want to increase your check and you need a new audience.
4. Be careful: opinion leaders are opinion leaders, if they do not like the work you have done, then instead of a laudatory review, you will receive anti-advertising.

Addition : in the same vein, specialists from related beauty professions, stylists, makeup artists, hairdressers are good - they work with clients, and your work will be seen.

Other

Discount cards

Issue club cards to regular customers, which give them the opportunity to receive an additional discount. This will significantly increase their loyalty and keep old visitors in your salon.

Nice bonuses

Offer your customers drinks, broadcast interesting films and programs, and give small gifts. Such bonuses will not hit your budget, but will make visiting your nail salon a very pleasant experience.

Carrying out price promotions

Try to regularly offer discounts on certain types of manicures and designs. This way you will fill the schedule of your masters and significantly increase your profits.

Placing data in electronic directories

Provide information about yourself on resources such as 2GIS and 2Geo. This service is free and can promote your business well. However, you should not place paid advertising there - experience shows that such costs are not compensated by its effectiveness.

How can a manicurist retain clients?

• Communicate, use an individual approach
  If you give a chic manicure, the likelihood that the person will come again is already high. But, if you also establish contact with him, create a warm, friendly atmosphere, he will definitely sign up again and will look forward to a new meeting. Good specialists with whom it is pleasant to chat are valued and recommended to friends. When communicating with each visitor, try to show attention and an individual approach. For example, ask if he prefers tea or coffee, and offer his favorite drink the next time you meet. Small signs of attention will give him a positive charge, which will be associated with a manicure session with you. After the procedure is completed, show concern for the client: share a reminder on nail care, recommend hand creams and oils that are suitable for him.
• Make discounts, arrange promotions.
  This method works well both to attract new customers and to increase the loyalty of those who have already visited you. Give a discount for every 5th or 10th visit, this will make it more difficult to refuse the service. You can also create packages of two or more services at a discount. For example, make a “Manicure + Pedicure” complex 20% cheaper than the cost of these services separately. With the help of such offers, you will encourage customers to decide on more services and increase the average check.
• Prepare gifts
  Congratulate clients on their birthday, New Year, March 8th and give small gifts. What to give clients from a manicurist? This could be cuticle oil or a set of nail files. Clients will definitely appreciate it and be happy to come again.

What kind of advertising is not suitable for nail salons?

1. Billboards and other costly methods of outdoor advertising. Placing billboards around the city will require serious material costs from you. As a rule, such expenses are catastrophic for nail studios. That is why entrepreneurs should focus on less expensive but more effective ways of promotion.
2. Advertising on radio and TV. Even broadcast on local TV channels and radio stations will not benefit you. It should also be emphasized that an audio clip on the radio can do a good job of promoting a reputable chain of nail salons, but certainly not just a small studio that has just opened.
3. Advertising in print media. Publishing advertising modules in magazines is theoretically a good idea. However, in practice, this method turns out to be too expensive and ineffective.

Manicure at home - what nuances to consider

Manicure services are provided in salons and at home. At the same time, according to statistics, more than 65% of all clients prefer to visit a specialist at home.

Why has manicure at home become more popular than its salon counterpart? There are many reasons for this:

1. There are not many salons that provide quality manicure services. There are many more home craftsmen, which allows the client to choose a specialist who is close to work, the gym or his own home. Even for a quality manicure, you don’t particularly want to travel to the ends of the earth, and a modern woman’s schedule can very rarely allow such a waste of time;
2. prices. If you analyze the pricing policy of salons, the cost of services is often inflated. The need to pay wages, rent, taxes, purchase materials - all these factors negatively affect the price of the service. Ultimately, this reduces the desire to visit them. Craftsmen who work from home can show greater flexibility in matters of pricing policy, which motivates clients to contact them;
3. situation. In salons you can rarely feel as comfortable as at home, which is so important in the intense mode of modern life. The client often comes for a manicure to relax, and sometimes to sit in silence or enjoy a pleasant conversation with the master. The home environment is more conducive to this;
4. variety of services. Salon professionals often work according to a template set by the organization, without sufficient room for creativity. Manicure at home is an opportunity to apply for various types of services and receive them here and now;
5. professional development. Masters who work in salons do not often attend courses and trainings, since employers are rarely willing to pay for the training of their employees. Working from home allows you to freely manage your schedule and finances, and constantly improve your skills. Clients are very enthusiastic about visiting masters who can do more than just a manicure with a template design.

There is an opinion that when turning to a home manicurist, there is no guarantee of quality and confidence that the work will be completed in accordance with technological requirements. But this is just a myth. Do-it-yourselfers who complete courses and are willing to provide a certificate of completion increase customer confidence.

And of course, we shouldn’t forget that all these points together influence whether the client will return or not. Therefore, taking these differences into account when organizing work from home will help you become a competitive master.

Why manicure is always in the TOP

Manicure is always at the TOP. It's worth remembering. Today it is difficult to find a modern woman who has never turned to the services of a manicurist. Regardless of the age and social status of the fair sex, it makes them even more attractive and allows you to create a unique image.

The relevance of the services is explained by the fact that manicure is universal. Clients include housewives, businesswomen, students, schoolgirls and even men. Even a novice master will find something to offer a nurse or a young mother so that they stay in trend.

An individual approach plays an important role and allows us to provide better services. At the moment, there are many technologies and materials for manicure and nail care. Some clients need care and hydration, while for others nail strengthening is more important. The experience of the master makes it possible to identify needs and satisfy them.

Manicure will always be relevant in the beauty industry because it makes girls:

– stylish;

– bright;

– unique;

- well-groomed.

Communication with the client

It's no secret that a large number of representatives of the fair sex seek a manicure not only to make their hands attractive, but also to have a heart-to-heart talk with the master. A comfortable home environment is conducive to communication, which is a pleasant bonus for many girls and women.

Therefore, if the master is not only a specialist in the field of nail service, but also a pleasant, easy-going person, it will be easier for him to attract a client.

The psychology of communicating with a client is an important skill that a novice master should master. Like any relationship, it should be built on mutual respect, the ability to listen to the interlocutor, tact and sincerity.

Many people are afraid to start a dialogue or express an opinion with which the client does not agree. It is these problems that prevent the establishment of contact, which will become the basis of subsequent visits.

Compliance with the rules of ethics and communication psychology will help to establish contact with the client. There are not many of them, but they will become a real lifesaver for a beginner receiving at home:

1. You should not force a conversation on the client, as this can confuse him and sometimes scare him away.
2. Calling by name will create a trusting relationship. It is worth remembering that positivity and trust are the basis for goodwill and loyalty. The client will be happy to communicate and follow the recommendations of the master.
3. Sincerity and friendliness will show that the client is a welcome guest who is important to the master.
4. If necessary, you should comment on actions.
5. You should not use critical remarks in your work. This will definitely cause discomfort and reluctance to continue the dialogue.
6. The client needs to be listened to. Psychologists note that all people especially value the ability to listen in their interlocutor.
7. Gossip and ambiguous statements are strictly prohibited.
8. Discussion of the client's personal problems is only possible if he himself initiated this conversation. This also applies to issues of politics, religion and personal beliefs.
9. It is advisable to support any recommendations with examples from personal experience.
10. After the procedure, you should thank the client for contacting him and express your desire to see him again.

An ethical professional will always be in demand among a variety of clients. Have a casual conversation. If the communication and quality of service suits everyone who contacts us, then there is no doubt that word of mouth will start working and the client base will increase.

When communicating, the main thing to remember is that the client’s comfort comes first. It is necessary to do everything to make him feel pleasant, easy and comfortable during the procedure.