In this article you will learn why an Instagram account is important for a manicurist, how to create a profile and how to promote it using a special service.
In the last couple of years, you have probably often noticed that eyelash extension, manicure, biotattoo and makeup artists have “moved” from the social network VKontakte and Odnoklassniki to advertise their services on Instagram.
We suggest you consider why a manicurist needs an Instagram profile, why it is extremely important to fill out your profile with beautiful, high-quality photos, what services and filters to use for photo processing, and how to make your profile more popular among subscribers.
How to create an account for a nail technician
A memorable and unusual account attracts users.
There is a 5 second rule on social networks - that’s how long it takes to understand whether a person is interesting. To retain a client, you need to design your profile in an original and visually beautiful way.
Visual profile design
The profile of a manicurist on Instagram needs to be maintained, taking into account several nuances:
- Avatar. Must be personalized.
- Nickname. To the English nails, which is often used, it is worth adding the city, the name of the studio, and initials.
- Profile header. You can provide a link to the price list, indicate contact information, and advantages.
- Icons for eternal stories. It’s also better to do it in the same style.
Topics for posts
It is better to leave space for entertaining and useful posts, rather than just posting photos of your work. The topic should be interesting. For example, you can give tips on seasonal hand care or maintaining your manicure while cleaning.
Photo processing
Using processing, you can make the frame brighter and remove defects. I use Snapseed, AirBrush, PhotoDirector, LightX.
Do you use Instagram for fun or work?
EntertainmentWorks
Photo processing applications have a clear and user-friendly interface.
Visual design of finished posts
When the photos are ready for publication, all that remains is to add a caption. A few tips to help make text content visually attractive:
- break a long post into paragraphs;
- write in simple language, without complex terms;
- use emoticons, but in moderation;
- come up with headlines that are not only interesting, but also consistent with the content.
Complete impression of the tape
The unity of style creates a cohesive impression. One of the ways to visually design a profile is an endless feed, in which posts are combined into one picture. To create it, you need to prepare a content plan. To simplify things, you can simply use the same frames and the same accessory.
Also read: How the “promote” button works on Insta
Basic terms
Instagram uses its own terms and definitions. Let's get acquainted with the main ones before starting work on creating a salon page.
A post is a text note no longer than 2000 characters including spaces. Each post is accompanied by pictures or videos. Their number can be from 1 to 10. The permissible video length is up to 60 seconds.
Hashtag , from English. “hash” is a hash sign, “tag” is a tag – a word or combination entered without spaces, starting with the “#” symbol. Used to determine the topic of a post, simplify its search and promotion. An example of a hashtag is #manicureinexpensive.
Stories, from English. “stories” - stories are a personal feed for publishing short videos, animations, pictures or text. The length of one story does not exceed 15 seconds. A story published on Instagram disappears after exactly 24 hours, but is always available to you in the archive;
Current or “eternal” stories are the same as stories, but with an infinite lifespan. Eternal stories are pinned on a separate line and are available to subscribers at any time.
Direct – personal messages available only to the page owner. Indicated by a paper airplane icon.
Tips for writing sales text
Long signatures are useful if the page is needed for invitations to master classes or courses. Manicurists who do not teach, but only provide services in the beauty field, should not overload their account. The client is more interested in the idea of a manicure, and not in the topics of the master classes that the master took, the types of cutters or the nuances of the process.
Beautiful photos must be accompanied by hashtags. When the client has evaluated the portfolio, additional information must be provided: who the master is, where and how he works, what the cost of services is, what date and time there are available places. But you don’t need to completely abandon useful and entertaining posts.
Creating a page
The first and important step, which is considered half the success, is the correct design of the profile. To attract clients, you will need to do serious work - analyze competitors, decide on a name, fill out profile fields. Let's look at the steps in more detail.
Competitor analysis
The first thing to start with is to look at how other masters or salons design their pages. You shouldn’t completely copy someone’s style, manner of communication or presentation. The purpose of the analysis is to get inspired, take the best from competitors and use it in the profile of your salon.
How to find competitor pages:
- Go to the search and type, for example, “manicure Saratov.” Go to the “Accounts” search tab. In the mobile version you will be shown about 15 pages of salons providing manicure services in Saratov, from your computer - everything is mixed up;
- In the same search in the mobile version of Instagram, use the “Tags” tab. Tags are hashtags that accompany posts for promotion and search. In addition to the “Manicure Saratov” you entered, you will be offered several tags with similar meanings, for example, “manicure Saratov. By selecting a specific hashtag, you will be taken to the list of all publications where this tag was used for the post.
By the way, look at which hashtags are used most often in posts about manicure, so that you can then use them on your page.
Login
A username or login is almost the main problem of every Instagram user. It should be:
- Original , but not sophisticated. Ideally, the title of the page will repeat the name of the salon. It is better to avoid simple names like @manicuresaratov - they are too general and do not reflect your personality;
- Simple . Do not use a lot of numbers, punctuation marks, underscores and other difficult-to-remember symbols. Agree, @nogti_ot_sashi is better remembered than @sasha.smirnova19852308. The point is simple - the easier the name is to remember, the better;
By the way, now it is becoming more difficult to find a free name. If the name you have chosen is already taken, try to reformulate it, but without fanaticism - remember simplicity.
How to name a manicure studio or office - sources of ideas
Name
- Immediately below the profile photo is the username. Do not use this field for your real first and last name. “Katya Krasnova” will not give anything, but “Manicure Pedicure Samara” will help with search queries of potential clients.
- Before you approve a name, think about how you yourself are looking for the service you are interested in. Surely you don’t use long queries like “Hair dyeing in Rostov-on-Don at low prices with Estelle paint”, instead you enter “Hairdresser Rostov” or “Beauty salon in Rostov”. It works exactly the same on Instagram.
Profile description
The profile description is located on the home page, under the profile photo after the name. The description must contain no more than 200 characters including spaces - this is enough to reflect the main information.
The description answers the question - who are you. In addition to “manicurist” or “nail salon on Lenina, 16”, use other, more original ones, for example, “Perfectionist manicurist”.
In addition to describing the activity, use:
- The location of the salon or office. Mandatory indicating the city;
- Telephone. Indicate the number in full - if mobile, then starting with “+7”, if landline - indicating the city code;
- Materials used for work. Do not describe specific names, but indicate their segment - premium, luxury, and so on;
- Important links. Link to the page of the administrator, senior master or salon website.
- Contact methods for recording. For example, WatsApp or Viber.
Pay special attention to the link. In the profile description, Instagram allows you to use only one link - to the website, chat in WatsApp or Viber. And many people have a question about how to insert several links into the description - to the chat, to the website, and to other social networks.
For these purposes, multilink creation services are used, for example, Taplink. The essence of the service is that within one link, which you put in your profile description, you will place links to several resources. Taplink has a free plan, which is quite enough to create a simple list of links without frills. Here's an example of what it looks like:
Using the service does not cause any difficulties - register, indicate your Instagram page and set up links. Once the page is ready, insert the link generated in Taplink into the Instagram profile description.
How to conduct a giveaway or giveaway on Instagram
Examples of posts
The avatar and the current one are designed in pastel colors.
Examples of selling, engaging and simply interesting posts in the accounts of manicurists:
- studio @another.nails stimulates activity in the comments, asking subscribers to guess the name of a set of nail stickers;
- the founder of @want_nail_studio shares interesting facts: girls who love red nail design can remain true to themselves - the bull (allegedly the symbol of 2022 according to the Eastern calendar “does not like” red) physiologically does not distinguish between colors;
- @want_nail_studio offers access to a design course for an answer - you need to write the correct order of applying a design to your nails based on a photo.
Also read: Rules for launching targeted advertising on Instagram via Facebook
Which profiles would be useful to subscribe to?
You can adopt the style of account management and communication with subscribers from your competitors. But you shouldn’t copy them; it’s better to add creativity and individuality.
Want Nail Studio
“Instagram” of Elena Klypko’s studio is decorated in light colors. Even bright designs do not stand out from the laconic tape.
Up-to-date useful information and additional services.
Oksana_oblap
The profile of the founder of Nail Jewelry D&D is eye-catching. The master only occasionally publishes designs, more often in the photo there are close-ups of sparkles and rhinestones, and every few posts there is a black background with a branded hashtag.
Another.beautyspace
The brand profile contains examples of an endless feed, smooth color changes, and branded content. This is one of those accounts worth following.
Perfect10custom nails
A profile option with only designs in the feed, but it doesn’t look boring. Newbies to Instagram can get inspired by angles, lighting, and the use of accessories in the frame.
Nyahnailartist
The nail artist maintains the design with horizontal stripes. The feed contains not only examples of work, but also personal photos.
Rules for communicating with the audience
The service industry is difficult in terms of communication with clients. Administrators of manicure studios, beauty salons and offices on Instagram face numerous questions, sometimes complaints and even insults. To prevent all this from causing irreparable damage to the reputation of the business:
- Answer politely . Do not respond to aggression with aggression or insult to insult. Even if it is obvious that the claim is far-fetched and greatly exaggerated, do not make it clear that such an opinion is indifferent to you;
- Resolve conflicts . Do not ignore statements about the quality of services, especially when they are put forward under posts where hundreds or even thousands of people see them. If the complaint is justified, publicly offer the person a free correction; if not, apologize and promise to improve.
- Show interest . Like comments and always reply in direct messages. People should develop the understanding that in the salon the client comes first.
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