At all times, and even more so in modern times, the image of a beautiful woman and manicure are inseparable. The modern selection of nail art products is truly huge and can satisfy the whim of the most capricious lady.
Among the many brands available in the offer, a special place is given to Essie products. The varnish of the brand of the same name is highly popular and in demand, including from celebrity representatives of the fair half of humanity. You can find out the reason for this popularity by reading this article.
Essie nail polishes: brand history and product advantages
Essie Cosmetics was founded in 1981. Its founder, American Essie Weingarten, independently went around New York salons and sold the 12 shades of polishes that she created. Soon all of America learned about their merits: compared to ordinary varnishes of that time, Essie’s products were more durable and, of course, had an unusually wide palette. And also with unusual names of shades (“True Love”, “Vintage Wine”, “Body Language”, etc.).
Essie Weingarten, founder of the Essie brand © Getty
After the memorable bottle (the shape, by the way, was also invented by Essie herself in 1983) with the Essie inscription engraved on it appeared on store shelves, the brand began to quickly gain popularity and by the 2000s it had become the undisputed leader in its segment. The American magazine Allure presented her with a well-deserved award - the Best of Beauty award.
© essie.com
Essie decided not to stop producing decorative color coatings. The product line was gradually supplemented by base and top, cuticle oil, removers, nail strengtheners and even caring masks and bath salts.
© essie.com
The products were appreciated not only by ordinary customers. Hollywood stars and even representatives of royal families admit their love for polishes - Olivia Munn, Saoirse Ronan, Kate Middleton, Beyoncé, Kim Kardashian, Rihanna and others.
© makeup.ru
We can talk about the merits of Essie varnishes for a long time - it’s not for nothing that they have earned such popularity and love. The creator of the brand not only gave her fans a wide range of nail products, but also provided the opportunity not to choose between quality and beauty.
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The varnishes contain no toxic substances (formaldehyde and other toxic impurities), and the formula ensures quick drying and durability. These are truly safe varnishes, which are slightly inferior in durability to salon gel coatings.
© essie.com
A little history of Essie
The founding date of both the brand and the company of the same name is 1981. It was in this year that Essie Weingaarten patented 12 colors of decorative coatings and 3 medicinal products for nails. After a long and difficult competition, the products, thanks to their unsurpassed quality, took their rightful place in the market, also conquering with their discreet, strict bottle design. Since the 2000s, stars of world show business, including Hollywood, began to actively use these products.
Palette with color numbers and names of varnishes and main collections
The brand's assortment includes varnishes for every taste: from unusual bright shades to classic red and discreet nudes. The funds are divided into collections (main and limited), each of which has different properties and tasks.
Main collections and limited editions
- Treat Love&Color
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This collection is created for girls with brittle, weak nails. The palette includes more than 30 shades: almost all are pastel, delicate, creamy. The light coating strengthens the nail plate due to the caring, nourishing ingredients in the formula. The varnishes do not dry out your nails at all and are easy to wash off.
- Gel Couture
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The brand's specialists were inspired to create this collection by works of high fashion, namely couture dresses. One hundred (!) shades are divided into several color groups: white (yes, Essie created several shades of white!), nude, pink, coral, red, purple, blue, green, gray, metallic and pearlescent.
- Salon Gel
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The brand also produces varnishes for professional use by craftsmen in salons: these products are distinguished by higher durability and a special formula. The palette repeats the range of colors of the brand’s main collection.
- Bridal collection Gel Couture by Reem Acra
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A beautiful collaboration with the famous designer Reem Acra. The collection includes 6 shades that will suit any bride’s taste: from classic snow-white, pink and blue to unexpected raspberry and gold.
- Limited edition Gel Couture Enchanted collection
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The “fairytale” collection includes six shades inspired by stories about wizards and princesses. Two of them have a pearlescent effect. This set will appeal not only to infantile young ladies, because it also includes deep dark shades.
Palette of shades
The basic collection of Essie polishes includes more than 300 shades and a wide variety of textures: dense glitters for parties, delicate translucent shades for every day, bright spring colors, iridescent holographic polishes, universal nudes, and so on and so forth.
© Essie Press Service
Nail care products
The creator of the brand understood perfectly well that coating alone is not enough, and a beautiful manicure always means well-groomed hands. That is why the brand’s assortment includes products created for skin and nail care. One of Essie's most famous skin care products is apricot cuticle oil. This product instantly transforms and softens the cuticle, giving your nails a well-groomed look. You can apply the oil both after a manicure and during the day to moisturize and nourish the skin.
© essie.com
The collection also includes strengthening coatings, moisturizing, nourishing and brightening bases, as well as products for the health and growth of nails.
Possible disadvantages
– Relatively high price (from 300 to 500 rubles per 15 ml bottle). For a regular varnish, such a cost could be regarded as too high, but we have already discussed the economic benefits of purchasing Esse brand varnishes, determined by the possibility of long-term use, a little higher.
“Unfortunately, not all new products immediately become available in remote regions of the country, where logistics are a little late.” In this situation, the services of an online store can help.
– It has been noted that the varnish may begin to bubble if it is shaken vigorously before application. But, firstly, this is typical for all nail polishes, and secondly, one of the rules of manicure says that the polish should not be shaken too vigorously. It is enough to make only a few movements in the horizontal plane from right to left. It would be even better to warm the bottle a little in your palm before doing this.
Review of varnishes
- Nail polish Essie Professional, Off Tropic, 967
The rich, deep green color is suitable for both tanned and fair-skinned girls. It is universal: it will look advantageous in both hot and cold seasons.
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- Nail polish Essie Professional, Altitude Attitude, 942
Classic fiery red color. Pair it with nude lipstick for an understated look, or with red lips for an uncompromising statement.
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- Nail polish Essie Professional, Mezmerized, 93
The varnish of creamy consistency evenly covers the plate with a dense layer, leaving no gaps. The color is perfect for summer: it will contrast perfectly with tanned skin and will definitely attract attention on the beach.
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- Nail polish Essie Professional, Gel Couture, Surrounded Be Studs, 390
This varnish can be applied even without a base - it will last without chipping or cracking. The color of the night sky is deep blue. The varnish applies very tightly, providing an even coating from the first layer. An excellent solution for beginners in manicure.
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- Nail polish Essie Professional, In The Lobby, 935
A beautiful rich cherry shade - an all-time classic. It will look best on soft square shaped nails.
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Reviews of Essie polishes
- Valya (valent*****)
For the last couple of years I have been giving preference to Essie polishes. When I came across a stand with a new collection, I noticed the beautiful colors and immediately grabbed several polishes. Only at home I noticed that they were matte, and I was very happy. The varnish looks very nice. A convenient brush, in principle, that’s why I love these varnishes. The texture is medium density, for perfect coverage you will need 2 layers. If you don’t need a matte varnish, then you can apply a top transparent coating on top and it will be the same as usual. The only drawback is that without a base the varnish does not last very well, it lasts 3-4 days and gradually begins to wear off. With base and top for up to two weeks. Lovers of matte textures will love this polish!
- Valeria (VF31*****)
I want to share my opinion about Essie polishes. I am very pleased with the quality of the varnishes! The color is rich from the first layer. The brush is very comfortable, I like this shape. It applies very well and is not fussy. No streaks or bubbles. The varnish dries quickly and has excellent durability. The varnish itself gives a great gloss, so it is not necessary to cover it with a topcoat. I used the colors “Mod Squad” No. 589 and “Sexy Divide” No. 666.
- Ariadna (alex*****)
I have been using Essie nail polishes for a long time and constantly update my collection. I mostly buy polishes in nude shades, for example from the new Cashmere matte collection. The varnishes are of good quality and have a fairly comfortable brush. Prices, of course, bite, but what can you do, beauty requires sacrifices, including financial ones
- Anna (ann*****@gmail.com)
One of Essie's best colors, classic red, goes with any look! But the most important thing is that it is sooooo easy to apply and dries quickly. The best salvation when you really don't have enough time!